Yale Study: Eating KIND bars helps lose weight
Natalie and Frank at PeaceWorks did an amazing job sending out 2,000 New Year’s greeting cards with KIND bars as part of a drive to recommend a tasteful resolution: eat two KIND bars a day, and lose weight.
The initiative stemmed from an independent study by Dr. David Katz, Director of Yale University’s Prevention Research Center, which highlighted that daily consumption of KIND Fruit and Nut bars can contribute to weight loss, to a decrease in blood pressure, and to lower body mass index.
Daily Snack Bars May Facilitate Weight Loss
- Pilot Study Led by Dr. David Katz, Director of Yale University’s Prevention Research Center Links KIND Fruit + Nut Bars to Weight Loss and Decrease in Blood Pressure -
October 28, 2008 (Derby, CT) –
Snacking- at least on the right kind of food- may help with weight control, according to a recently completed pilot study at The Yale-Griffin Prevention Research Center. In the pilot study, 20 overweight adults consumed two KIND Fruit & Nut Delight Bars per day for eight weeks along with their habitual diet. The group experienced an average weight loss of 0.6 pounds, and a reduction of 0.2 in their BMI, along with lowered blood pressure (-3.6 systolic and -1.7 diastolic). Given the modest sample size, these findings are suggestive rather than definitive, and an expanded follow-up study is now planned.
“Snacking can add calories to the diet, and cause weight gain,” said Dr. David L. Katz, the principal investigator, and Director of Yale University’s Prevention Research Center. “But snacking on wholesome foods can help control appetite and weight, while providing excellent nutrition- and displacing less filling foods that contribute empty calories. KIND bars are just that kind of snack food, made principally of nuts and fruits. We were gratified to see preliminary data support the hypothesis that such bars may offer health and weight benefits when consumed routinely. We are now eager to conduct an expanded study and generate more definitive results.”
KIND Fruit + Nut Bars are manufactured by PeaceWorks Holdings LLC, an American company based out of Texas and New York. According to the CEO of the company, Daniel Lubetzky, the line was introduced five years ago to “address the need for snacks that can be both healthful and delicious – to be KIND to one’s body at the same time as we are KIND to our taste buds.”
Mr. Lubetzky added, “We are grateful for Dr. Katz’s research, which we consider essential as our nation is challenged to overcome the diabetes and obesity epidemics. We are thrilled at the potential of having scientific data confirm our intuition for creating healthy snacks from wholesome ingredients you can see and pronounce.”
Yale-Griffin Prevention Research Center:
Dr. David L. Katz
New York Times’ article on PeaceWorks/KIND bars – and the rules and opportunities for manufacturers online
Bob Tedeschi of the New York Times today wrote in his e-commerce column about the difficult balancing act that manufacturers like PeaceWorks have to make in the online world, when selling to consumers without undermining their retail sales channel. http://www.nytimes.com/2007/08/13/technology/13ecom.html?_r=1&ref=business&oref=slogin The basic rule and the basic opportunity in this space are as follows: * [...]
Here’s an interesting article about mistakes to avoid when trying to teach children to eat healthful foods… September 15, 2008 6 Food Mistakes Parents Make , NYT By TARA PARKER-POPE HARRIET WOROBEY, a childhood nutrition instructor, knows firsthand that children can be picky eaters, but even she was surprised by a preschooler last year who [...]
Our intern Brian Lutter created this phenomenal ad for KIND Bars: Here are some more things he created. What do you think?
A study from Cornell University demonstrates a correlation between junk/unhealthful food and energy costs. Artificial stuff, junk food and red meat all require more energy and natural resources to produce than fruits, nuts, veggies, etc. So by eating real foods, you are not just helping your health – you are also helping reduce greenhouse emissions. [...]
KIND was the only nutritional bar to make it into Good Housekeeping’s listing of the 100 best convenience foods. This follows on KIND Mango Macadamia being chosen as the Best Product of the Year out of all thousands of natural food products introduced at the Natural Products Expo earlier this fall (Oct 2008).