US Air: How Low Can You Go?

Sep 04, 2008 Published under Marketing

What is more annoying than being charged $2 for water on a plane ride?

Facing pesky flight attendants trying to push you to buy – a few times during the cross-country flight.

It is bad enough that they no longer have the courtesy to offer you water, let alone any other food or drinks.  But to resort to high-pressure sales?

Is it possible US Air was dumb enough to provide incentives for the crew to push you to buy their stale sandwiches and plastic bottles of water – and movie headsets?

That is the only explanation I can gather for such annoying behavior, capped off by endless boisterous plugs about their food offerings to a captive audience.  At least six times their loudspeakers were used to hawk their food and beverages, in addition to Ads on the tv screens.

Such bad taste.

Don’t fly this airline.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

related posts


  1. Nashid said:

    You can definitely see your enaiushtsm within the work you write. The arena hopes for even more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.

post a new comment