Lost in Translation: Pocari Sweat

May 24, 2009 Published under Funnies, Marketing, New Product Development

I remember this brand from when I lived a summer in Japan.  They have a drink named "Pocari Sweat" and it is a best seller.  Sweat?!  Apparently in Japan, perspiration is associated with rejuvenating freshness.  Now here is a line extension for Pocari Sweat in powder form.  Mmmm.


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