Ben & Jerry’s at the forefront of progressive marketing

Ben Cohen, one of my mentors and founding Board members of PeaceWorks, is truly one of the great social marketing geniuses of all time. Much of the reason for it is that he BELIEVES in what he does.

And now they did it again, with, as my team member Phil shared, "a gutsy (and arguably brilliant) branding move" – to rename "Chubby Hubby" to "Hubby Hubby" in support of marriage equality. 


Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

related posts

post a new comment