The power of brands

Jan 12, 2011 Published under Funnies, Marketing, Science and Technology

My brother shared this hilarious video, which while mocking the obsession of people with Apple products, actually highlights the power of brands.

Apple does actually have a lot of technological reasons for its success. But its brand indeed transcends much of the functional strengths to the iconic sphere and status symbol.


Then again, there is another side to this debate which says the iPhone really IS better:

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