The Bay Area Does the KIND Thing!

Oct 07, 2011 Published under Do the KIND Thing, KIND Snacks

This last KIND Tuesday brought about a swell of support from the San Francisco Bay Area, where the KIND Food Truck has been roaming.  And, the San Francisco Examiner, CBS San Francisco, the San Francisco Examiner, the San Francisco Station and Frisco Kids were all compelled to tell the story!  Check out this coverage to see how Do the KIND Thing and San Franciscan kindness swept the Bay Area.

Spotted by Daniel Lubetzky, by Adeena Schlussel

KIND Snacks launches San Francisco charity challenge

By: Leslie Katz | 09/25/11 10:19 PM
Arts editor

Kristin Lane, communications director for KIND Snacks, announced an initiative called Do the KIND Thing and is getting the word out about supporting breast cancer patients. 
What’s the goal of Do the KIND Thing? The initiative challenges people in different cities to carry out unexpected acts of kindness each month; if enough people do, KIND will give back to a group of people that really needs it.
What’s happening in San Francisco? In October, we ask San Franciscans to send a thoughtful note or email to a woman who has impacted their lives. If enough people sign up, KIND will partner with the National Breast Cancer Foundation to deliver care packages to women in local hospitals being treated for breast cancer.
How can individuals get involved? Visit, or visit the KIND Food Truck at 333 Market St. between 7:30 and 9:30 a.m. Oct. 4 to fill out a blank card to send to a woman who has had a positive impact on their life.
Who started the initiative, and why? KIND was founded on the principle of holistic kindness. We create healthy products that are kind to bodies and taste buds, and  believe in the importance of making the world a little kinder at the same time.

Read more at the San Francisco Examiner:



An Act of KINDness Goes a Long Way

Posted by Keith Mizuguchi on Oct 4, 2011 | Comments (0)

There are times when a food truck is just not a food truck, but has more meaning. The visiting KIND Food Truck is the perfect example of that as it has taken residence in the Bay Area over the last week.

KIND is a brand of all natural foods made “from ingredients you can see and pronounce,” but also gives a whole new meaning to snacking. Each month, KIND challenges its community/followers to carry out a specific act of kindness (known as a KINDING Mission) on the first Tuesday of the month. October’s mission was to get people to send a thoughtful note or email to a woman who has impacted their life. If-and-only-if enough people sign up to complete the KINDING Mission (which occurred in San Francisco), KIND responds with a BIG KIND Act. This month, they teamed with the National Breast Cancer Foundation to hand deliver care packages to women undergoing treatment for breast cancer at a local hospital.

Each month, KIND tries to pick a different, timely theme (for example, honoring service members in July near the 4th). The KIND Food Truck travels across the country working with local KIND employees to not only give free samples of their products, but also to encourage people to complete “an act of KINDness.”

At the truck on Tuesday, they also had a table set up for people to be able to write notes to those receiving care packages or just a woman in their life that inspires them or is a “true fighter” who has overcome the odds. The notes will be included in the care packages.

The KIND Food Truck will be staying in the Bay Area through the weekend so stop by, learn about their wonderful program and try some of their tasty bars to boot.


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