How do you respond to devastation?

Nov 02, 2012 Published under Do the KIND Thing, Introspection, New York City

Dear KIND Community,

As you know, each month, we ask you to join us in carrying out a signature act of kindness (or what we call a KINDING Mission) with the promise that if enough people Do the KIND Thing, the KIND team will carry out a BIG KIND Act for people that need it most.

Last month, the KIND Community rose to our challenge to give thanks to someone that impacted your life, which triggered our pledge to partner with Philabundance to provide Thanksgiving meals to families facing hunger starting on November 12th.

Now more kindness is urgently needed.

KIND is headquartered in NYC, so our team has witnessed millions of lives being shaken by Hurricane Sandy. We were deeply inspired by the courage from firemen, police officers, paramedics, doctors, National Guard officers, reporters, public sector personnel, utility workers, and others who worked so hard and risked their lives to help others.                     

Join us in honoring and KINDING them.

To us, this was a situation in need of an immediate BIG KIND Act.  We felt that reaching out starting on Tuesday evening would bring the most joy and appreciation to those who were giving aid – and those in need of aid.                     

I am most inspired by my team members – many of whom had no power, or whose homes flooded or had to be evacuated – who took the initiative to distribute so far over 10,000 KIND bars and KIND Healthy Grains at emergency shelters, fire stations, hospitals, utility offices and police departments across the East Coast.

Now, we ask you to join us in either of these ways to show your support for these first responders who’ve demonstrated selflessness and kindness:

  • Our team will continue to personally share tens of thousands of bars along with ‘thank you’ cards to emergency personnel across the region throughout the next week – and we’d like to have your words printed on the cards. Simply email a note of thanks or an inspiring quote to and we will deliver it on your behalf to our local heroes.
  • We also invite you to visit and post any stories and images of how you are joining in the Hurricane Sandy relief efforts – knowing every act of kindness counts.

We hope you and your families are safe.  Thank you for being part of the KIND Movement.


Daniel Lubetzky




Founder & CEO, KIND

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