Radio Shack’s Back-to-the-’80s Super Bowl Ad

Feb 03, 2014 Published under Advertising (good vs misleading), Marketing

This was one of my favorite ads from the Super Bowl. It’s not just funny. Radio Shack effectively uses the spot to acknowledge that it has a tired brand and creatively invites viewers to revisit their assumptions and give them a chance as a modernized brand. If their stores live up to that new brand promise, they may well have a great future.


Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

related posts

Comments are closed.