KIND has Inspired 1 Million Acts Of Kindness!

Mar 23, 2015 Published under KIND Snacks, Kinded

The company’s team members have been taking note of kind acts performed, facilitated or celebrated as part of the movement.

They also track the people involved in their “Kind Causes” program. As part of the program, every month, people submit causes they’re passionate about to the company’s website, while others vote for the cause that resonates with them. The cause with the most votes then gets a $10,000 grant from Kind.

The acts tracked by Kind have included things like delivering coats to homeless people, shoveling strangers’ driveways during snowstorms and creating care packages for soldiers overseas.

Hitting the 1 million mark is a milestone for the company, but Kind Founder Daniel Lubetzky wrote in his book, “Do The Kind Thing,” that the idea started small.

“In the beginning, we would do unexpected kind acts for people, like carrying their groceries or holding umbrellas over them as they walked in the rain,” Lubetzky wrote. “But the light bulb came on when we realized that our community could be challenged to join us in our journey … Soon after, we made them the protagonists and started seeking more creative ways to energize people to do good.”

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