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Daniel Lubetzky, founder and CEO of KIND, is on a mission to make the world a little kinder one snack and act at a time. Maker of delicious and nutritious foods, KIND created a new healthy snacking category with the introduction of its first fruit & nut bars in 2004. Established as a not-only-for-profit, KIND also aims to connect people and build more empathetic communities through a myriad of social and philanthropic initiatives. Its KIND Movement inspires everyday acts of kindness (two million and counting!), and The KIND Foundation instills kindness in young people while also supporting socially-impactful causes. Drawing on his experiences with KIND and more than two decades in the food industry, Daniel founded an independent organization called Feed the Truth in 2017. This nonprofit seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. A pioneering social entrepreneur working to build bridges between people, Daniel is also the founder of PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East. Additionally, he co-founded Maiyet, a fashion brand that partners with artisans to promote entrepreneurship in developing economies, and the OneVoice Movement, an international grassroots effort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict. His commitment to creating economically sustainable and socially impactful business has been lauded by BusinessWeek, Time, Fast Company and Entrepreneur. Daniel has also been recognized by the World Economic Forum and the Skoll Foundation, and in 2015 President Barack Obama and Commerce Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship. He is the author of the New York Times bestseller Do the KIND Thing. Daniel is married with four children and enjoys spending time with his family and practicing magic.

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about daniel

Early Life

The son of a Holocaust survivor and a Mexican Jew, Daniel was born in 1968 and raised in Mexico City, where he began his education in Hebrew, English, Spanish and Yiddish. As a teenager, he moved with his family to the U.S. During his college years, Daniel created a retail watch operation, Da’Leky Times. He studied abroad in both Israel and France, where he added French to his languages. While in the Middle East, he began developing relationships with Israeli and Palestinian friends.


At Trinity University in San Antonio, Texas, the seeds of PeaceWorks were planted as Daniel wrote his 268-page thesis, "The Influence of Economic Factors in Resolving the Arab-Israeli Conflict." After receiving his B.A., magna cum laude, in 1990, Daniel worked in Tokyo for a summer with Japan Counselors, a strategic marketing firm. In 1991, Daniel summered as a clerk for The Honorable Thomas R. Phillips, Chief Justice for the Supreme Court of Texas. Daniel earned his J.D. from Stanford Law School in 1993 and worked briefly at Sullivan & Cromwell and McKinsey & Company. See Daniel's Full Bio


The Book: Do the KIND Thing











daniel's business & social enterprises

awards & honors

  • 1997
    • Named one of 100 Global Leaders for Tomorrow (GLT) by the World Economic Forum
  • 2003
    • Received the Outstanding Alumnus Award from Trinity University
  • 2004
    • Received the Peace, Reconciliation and Security Award from the World Association of NGOs
  • 2005
    • Accepted the King Hussein Humanitarian Leadership Prize from Queen Noor, on behalf of the OneVoice movement
    • Received the PeaceMakers Award from the Catholic Theological Union
  • 2006
    • Named one of "43 Entrepreneurs Who Are Changing the World" by The Monitor Group and Fast Company magazine
    • Named Young Leaders Forum Fellow by the National Committee for USA-China Relations
  • 2007
    • Recognized again as a Young Global Leader by The World Economic Forume
  • 2008
    • Received the Skoll Award for Social Entrepreneurship, accompanied by a $1,000,000 grant to the PeaceWorks Foundation
  • 2009
    • Named one of "America’s Most Promising Social Entrepreneurs" by Business Week magazine
    • Named one of "25 Responsibility Pioneers" of social innovation by TIME Magazine
  • 2010
    • Selected as Entrepreneur of the Year by Entrepreneur magazine