Daniel Lubetzky

From purchasing raw materials for KIND Fruit + Nut bars, we get a scary first-hand lesson in the honey crisis.

Bees are disappearing across America.  Americans are importing them from all over the world – buying Queen Bees from Australia and other places, trying to repopulate their honey-producing bee farms.

The crisis does not just mean that a core raw material – Honey – is endangered.

Bees perform essential pollination functions across many different flowers and fruits. 

Nobody really knows what is causing it.  Is it climate change? Is it a biological mishap? What is it?

Planet earth is frailer than we realize.  This is a scary, under-reported plague that could really wreak havoc on our world.

It is certainly causing a shortage of honey – and a rise in prices.  But this could be just the beginning.