Matthew Crawford wrote a really interesting article, The Case For Working with Your Hands, in The New York Times Magazine, about the overlooked intellectual rigor required when making physical things.
It could not come at a better time, as we are becoming more virtual, digital, commodified, and dissociated from nature - and from the simplicity of tangible output. Whether it is the Internet, financial derivatives, chicken mcnuggets or "nutrition" bars made with stuff you can’t decipher or pronounce, society is on a trajectory to twist and pretend away from simple realness.
KIND, by the way, is a counter-cultural effort to reconnect with the goodness of real, authentic, transparent wholesome natural unadulterated ingredients you can see and pronounce. The philosophy underlying everything we do is to stick to authenticity: a) avoid pretentious wannabe names that betray the reality of the products we make with allegorical cute titles; b) avoid fillers; c) avoid artificial ingredients and artificial sweeteners; d) avoid overprocessing and emulsification; and just in general stick to wholesome ingredients you can see and pronounce.™
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Tags: New Product Development, Advertising (good vs misleading), Health, Economics, KIND Snacks, United States, PeaceWorks Business by daniel
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