Making Money and Doing Good - A Talk

Museum of Jewish Heritage - A Living Memorial to the Holocaust presents:

Tuesday, November 17, 7 P.M.

Making Money and Doing Good

Moderated by Andrew Ross Sorkin, The New York Times

Daniel Lubetzky, Kind Inc. and PeaceWorks Foundation/OneVoice Movement; Nancy Lublin, Dress For Success and Do Something; and Barry Nalebuff, Honest Tea

The news has been marked in recent years by the moral and literal downfall of prominent businesses. Meet a new generation of Jewish entrepreneurs who are leading a shift in corporate culture and philanthropy by integrating their business plans with social activism.    

Join us for a tour of The Morgenthaus: A Legacy of Service at 6 P.M.  Space is limited.  Pre-registration for tour is required. Call 646.437.4202.

TICKETS:

Free with suggested donation.

Advance reservations recommended.

TO RESERVE TICKETS:

http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&pl=jewishheritage&eventId=2817044

OR CALL 646.437.4202

In Person: Visit the Museum Box Office at 36 Battery Place, Battery Park City, New York.

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TIME Magazine names KIND/PeaceWorks as Pioneers in Social Responsibility

KIND was honored as a Responsibility Pioneer in the September 20, 2009 edition of TIME.  Richard Stengel, Managing Editor of TIME inc. described it as such:

our first list of 25 Responsibility Pioneers, which includes a range of social innovators, from individual activists and nimble nonprofits to megacorporations [includes companies like Starbucks, Gap, General Electric and PeaceWorks.]

TIME Sept 09

Here is the feature on KIND/PeaceWorks.

Additionally, in the same issue our new KINDED website (www.kinded.com) was featured as one of their recommended “New Ways to Make a Difference."

[Read more →]

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American Kids are not Eating Fruits & Veggies

Big challenge - and need to address and fix it [at KIND and PeaceWorks we are working on several initiatives to make fruits & veggies more convenient without detracting from minimally processed, attractive natural wholesome essence]

Kids Eat Few Fruits, Veggies

WSJ Associated Press

Fewer than 10% of U.S. high-school students are eating the combined recommended daily amount of fruits and vegetables, a finding that the Centers for Disease Control and Prevention called "poor" in a report.

The report, based on 2007 data, found that 13% of U.S. high-school students get at least three servings of vegetables a day and just 32% get two servings of fruit. Fewer than one in 10 get enough of both combined.

[Read more →]

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Ben & Jerry’s at the forefront of progressive marketing

Ben Cohen, one of my mentors and founding Board members of PeaceWorks, is truly one of the great social marketing geniuses of all time. Much of the reason for it is that he BELIEVES in what he does.

And now they did it again, with, as my team member Phil shared, "a gutsy (and arguably brilliant) branding move" - to rename "Chubby Hubby" to "Hubby Hubby" in support of marriage equality. 

hh-graphic

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Mirembe Kawomera - Peace Coffee from Uganda

here is a cool story about a Ugandan coffee cooperative of Muslims, Christians and Jews working side by side to make quality coffee.  Very similar to the PeaceWorks model we introduced 15 years ago.  But so cool to see the initiative coming from the African community.

The company that imports and markets the product, Thanksgiving Coffee Company, seems very sincerely motivated and professional.  And an NGO named Kulanu apparently catalyzed this venture.  Nice job!

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Skinny And the City Loves KIND - and KIND loves them

Thanks to "Ava" from Skinny And the City for her really nice coverage of KIND and what we are aiming to achieve. This type of enthusiasm is what motivates us to do our very best.

She also has a contest out:

Skinny Contest: Have you done something KIND lately? Let us know what by e-mailing contests@skinnyandthecity.com by July 22nd, 5pm EST, and you could win a variety pack of these delicious bars.

From the site:
"We’ve been a fan of the Unexpectedly KINDFruit + Nut for years. They’re all-natural bars chock full of nutrients and flavor. You can actually see whole pieces of nuts and fruit all mashed together and sweetened with a touch of honey. It’s an all-star bar, and now the new variety, KIND PLUS, has even more added nutrients such as calcium and antioxidants. Both are great snacks for in-between meals.
Another reason we love ‘em? KIND’s mission to spread KINDness all around. The founder started producing KIND after beginning PeaceWorks Inc., a business that strives to foster relationships between conflict regions all over the world…" Full story…

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KIND Fruit & Nut Bars and KIND PLUS Now at Starbucks - NYTimes Story

We are very excited that KIND is now available at over 7,000 Starbucks stores!  KIND fits perfectly with Starbucks’ new focus on "Real Foods, Simply Delicious!"

The New York Times just ran a story about KIND and our efforts to break into Starbucks.

[Read more →]

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KIND on Good Morning America: Healthy Summer Snacks

KIND got a nice endorsement by Good Morning America.  Check this link out. Heidi Skolnik rocks!  KIND is mentioned mid-way through the review.  Some of their comments:

Tanya Rivero, Good Morning America Health: "I love these KIND bars.  I am a big fan of these.  These are delicious, and they are very nutritious."

Heidi Skolnik, nutritionist: "the more I learn about the company, the more I even them."…"so unprocessed", "whole good foods together even though it is a snack bar"…

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The Essence of KIND

Kim, Erica and Natalie at KIND Snacks put together a really neat internal presentation at KIND’s Growing Together Retreat earlier this spring and I wanted to share it:

http://blog.peaceworks.net/wp-content/uploads/KIND/

It takes a little bit for it to upload but I think it’s worth it.  Make sure volume is on.

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Quote of the Week: Emerson and KINDing

You cannot do a kindness too soon, for you never know how soon it will be too late.

-Ralph Waldo Emerson

Thx to Natalie, Erica and Kim for pointing me to this one and including it in the Essence of KIND presentation - very much in sync with KIND and the KINDED campaign.

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