Archive for the ‘Advertising (good vs misleading)’ Category

Save The Bros

Published under Advertising (good vs misleading) Aug 13, 2016

What a fun way to highlight the issue of eating real food and protein from plants and real ingredients instead of synthetic sources.

 

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Well done, Southern Comfort.

Southern Comfort // Beach from Jeff Dryer on Vimeo.

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I’m catching up on the Super Bowl ads that I missed. Here are a few of my favorites:

It’s ok to be a fun brand and just be yourself and not try to be something else. This ad is awesome. And very much in brand.

I loved this ad from Dove – made me shed some tears. Feels like they drew inspiration from the STRONG & KIND concept and campaign. Really beautiful sentiment and ad.

This one is also simple, and feels authentic and real. A ton of ads came out with a “feel good” feeling, but many of them didn’t feel genuine. This one very much did.

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All the way back in 2008, Pom Wonderful sued Coca-Cola for misleading marketing of Minute Maid “pomegranate blueberry” juice. The juice contains 0.3% pomegranate juice and 0.2% blueberry juice.  It took about 7 years, including major setbacks where lower courts had rejected POM Wonderful’s right to sue, but the US Supreme Court itself reversed an earlier 9th Circuit decision, and affirmed that POM Wonderful can proceed with its suit.  Perseverance and conviction paid off.

Read the full piece after the jump.

[Read more →]

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Check out this cute ad from Evian.

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Budweiser Clydesdales, Super Bowl Commercial, 2014

Budweiser Clydesdales, Super Bowl Commercial, 2013

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This was one of my favorite ads from the Super Bowl. It’s not just funny. Radio Shack effectively uses the spot to acknowledge that it has a tired brand and creatively invites viewers to revisit their assumptions and give them a chance as a modernized brand. If their stores live up to that new brand promise, they may well have a great future.

 

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Great Ads

Published under Advertising (good vs misleading), Marketing Dec 09, 2013

These commercials for Volvo & Allstate are examples of great, effective ads out there — really well done.

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