In contrast to Pepsi’s CEO who is earnest every time she is interviewed and every time she formulates strategy and advertising, Coke’s CEO seems to be in denial about the impact soft drinks have on health, and is intent on fighting the evidence.
This is the best he could do in his argument:
"People need to understand that obesity is not about a beverage or a candy bar or a restaurant meal or a PlayStation game or about working longer hours," Kent said in prepared remarks for his keynote address at the InterBev 2008 conference. "It’s a systematic lifestyle issue that we must address individually and collectively as a society."
Yes, of course, and so? Coke still has huge doses of high fructose corn syrup. Muhtar Kent is going to alienate so many people by combating facts (and claiming Coke is all natural), while Pepsi is going to change its portfolio of foods to add healthy snacks. Who do you think will win?
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Tags: Advertising (good vs misleading), Health by daniel
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