Daniel Lubetzky

A very interesting video, that is probably the beginning of a very smart marketing campaign:

Judd Apatow recently produced a hysterical, “unapproved” PSA about AJWS (American Jewish World Service), conveying the organization’s tremendous scope beyond traditional Jewish causes.  More importantly it will be sure to give you a good laugh! Check it out here:

Check out some of these incredibly creative bus ads that were sent to me by a friend!

By Adeena Schlussel on behalf of Daniel Lubetzky

Walkers Crisps is making a splash both with an environmentally favorable plan, as well as a humorous ad announcing the chance to vote for a new flavor.  (See both the article and video clip below.)  According to an article in The Grocer, the UK executives are looking at the potential of making the crisp packets out of potato skins to enhance the biodegradability of the bags, as well as minimize waste.  We admire their plans to be KIND to consumers’ taste buds and the world!

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Check out this hysterical Cadbury Commercial that is a great example of creative, funny, and subsequently effective, advertising.

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by Adeena Schlussel on behalf of Daniel Lubetzky

Thanks to a great article by Stuart Elliot, KIND gained New York Time’s fame yesterday.  Check it out to learn more about the KIND movement, our unique business model, and Daniel’s unbounded energy to surprise complete strangers with random acts of KINDness!

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by Adeena Schlussel on behalf of Daniel Lubetzky

Our Mango Macademia bar got a great shout out from Glamour Magazine for being tasty and kind to your weight loss effort!

Afternoon Snack: Mango + Macadamia Nuts = A Really Tasty Bar

I have a thing for mangoes and macadamia nuts. Together, I just learned, they combine to create something that’s really, truly delicious. A bar to add to your must-try list …

Loving the mango macadamia nut bar from KIND bars. It has a mellow, fruity flavor, and its packed with chunks of macadamia nuts–my favorite.

The nutrition stats: 190 calories and 12 grams of fat. A note on the fat content: As I’ve mentioned before, I don’t fret about fat that come from nuts. Remember, we’re talking about monounsaturated fats here–the good fats. Yes, you’ll get some saturated fat too, but it’s less troubling than the kind that comes from fried food or meat. So, let’s lot get in a tizzy about fat grams here.

Plus, I love that this bar is a great source of calcium, fiber, and that it’s high in folic acid and vitamin D3!

Enjoy!

P.S. Lots and lots of more bars reviewed by Vitamin G, here.

by Adeena Schlussel on behalf of Daniel Lubetzky

Watch this clip to see KIND featured among top choices for healthy snacking according to Katie Cavuto of Healthy Bites!

by Adeena Schlussel on behalf of Daniel Lubetzky

This article notes an interesting psychological discovery that children gravitate towards foods that are branded with familiar cartoons.  Unfortunately, this familiarity often leads kids to choose a less healthy choice.  Some findings even report that children find food tastier when the packaging is branded with a favorite cartoon character.

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