Reinventing Books for the 21st Century

It is interesting that what we are witnessing right now is just simply the digitization of books formerly printed in paper.  For over 500 years, books have been written and conceived with Gutenberg’s guidelines in mind (Gutenberg is the inventor of the mechanical printing press). 

But since the advent of computers and now of the Internet, so many new possibilities have emerged - and yet the printed world has barely changed.  The advent of the Kindle, the iPad and other portable reading devices has so far simply resulted in turning analog print into digital print, while keeping the same linear prose format. 

If you stop to think about it, we are stuck in one model that, while beautiful and applicable for much good, is certainly not the only model to serve all potential needs that books can serve. 

Over the coming years, the whole way we think of e-books and just "books" will probably change.  One day it will not be "surprising" to read, within a book, interactive pictures and images akin to the ones you see in Harry Potter movies - those quirky 3D moving photos within the wizards’ magical newspapers. 

And it is also quite conceivable, indeed likely, that multimedia forms will reinvent how we do storytelling and how we provide information.  Why stick to just prose, or just music, or just newspaper, or just video? Why not create new models for information that combine elements of them all?

Why assume that a linear story is best? Why think that a book is necessarily different from a video-game? Someone will come up with a book that merges some elements of a game with different endings.  Analog examples already exist.  And digital multiple-choice endings already exist.  But we have not even begun exploring all the new possibilities presented by electronic "readers."

And why assume that a book needs to first be written and published, then read, then auctioned off to a Hollywood producer who then helps create a movie version of the movie? Someone will surely create a way to inform or entertain that combines elements of both - and more.

The potential for reinvention of the "book" is so far totally untapped.

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Food Inc.

If you haven’t seen the documentary Food Inc. - you have to.  Like Michael Pollan’s books, this movie will change the way you see food and the world.

If we as consumers and citizens don’t do something quickly to fight back against the food industrial complex, by voting with our dollars, by informing and educating others, and by advocating to the government for more transparency, freedom, and a level playing field for natural foods producers, then the epidemics of diabetes, obesity, environmental degradation, food contamination and inhumane treatment will threaten us further.

Some highlights:

  • Chicken and meat processing is so inhumane, and scary, it makes you feel you can’t avoid but to become a vegetarian - unless you live near Joe Salatin
  • The Food Industrial Complex is abusive, greedy, and scary;
  • corn engineering has created high fructose corn syrup, and the corn lobby has resulted in subsidies for obesity-inducing products;
  • Price distortion from government subsidies causes poor people to buy cheap unhealthy foods made up of corn-derived empty calories - contributing to diabetes and obesity;
  • Otherwise herbivore cows that naturally should feed from grass are now primarily fed corn, causing e-coli contaminations and diseases;
  • Chicken die from the fast weight they put on; and they are treated as tools in an industrial machine - no lives;
  • Monstanto is evil. They hold a ruthless monopoly over soybeans.  They intimidate and sue farmers to use their genetically-modified seeds. Federal and state government agencies have been bought off and serve the interests of the food industrial complex.

Serious work ahead.

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Israeli technology advancing humanitarian aims in Haiti

I have received about twenty forwards from proud Jewish friends about Israel’s humanitarian contributions to Haiti – most frequently this CNN video. It is sad how this humanitarian mission gets twisted by opponents (or extreme supporters) of Israel into a political issue.  Disregarding that noise and not connecting it to Mideast policies, a picture is clearly emerging that Israeli technology and services have been at the cutting edge in Haiti, as reported by TIME:

Eight hours later, they were still there waiting for treatment, but Loremas knew that his 18-year-old niece Richline was one of the lucky ones. Like his little sister, whom he had deposited at the same field hospital the day before, she would be getting the best care possible in earthquake-ravaged Haiti. The Israeli hospital can treat only about 100 people a day, but it is the paramount medical center operating in Haiti in the aftermath of the Jan. 12 earthquake. It receives the cases that other hospitals find difficult and cannot manage. Upon entry, patients are photographed, and then they and their electronic records are digitally tracked around the tent complex with bar-coded bracelets. Ninety percent of those in Israeli hands have complex crushed limbs and bones — crush syndrome. But given the severity of the injuries and the conditions in apocalyptic Port-au-Prince, the hospital has had an amazing success rate: of the more than 400 people treated by Jan. 19, only eight had died.

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The Science of Human Compassion

UC Berkeley has done an interesting study about the role of altruism and generosity in human evolution, stressing the importance of kindness to our survival.

[Read more →]

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Great Pop call-outs by TIME

While many of the choices on TIME Magazine’s Top 10 lists for 2009 were lame or uninspired, here are a few worthwhile picks:

MOST HILARIOUS VIDEO:

Bonnie Tyler spoof of 80s (Other viral videos: I had already noted great videos including of Susan Boyle, and there are other good ones like this wedding procession, the post-it film "deadline", the mock ad for Flutter that underlines the silliness of the world we live in, and the baby dancing that even my grandmother had forwarded me)

FUNNIEST AD:

Hulu

COOL AND DEEP:

The Longest Way 1.0 - one year walk/beard grow time lapse from Christoph Rehage on Vimeo.

Also Cool Scientific Discoveries:

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On Apple’s New Product Development Strategy

Michael Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general.

[Read more →]

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KINDness is in our genes

Interesting UC Berkeley study on human compassion…

[Read more →]

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Local Data Mining Portends Tectonic Shifts in Global Governance

This fascinating article doesn’t directly address global governance. But the increasing uses of information and technology at the municipal level portend positively for models for global governance for the 21st century. And at all levels, this trend hints at the sweeping changes that will come in how we leverage data.

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Recommended reading - health study

Interesting article about a calorie-restriction study financed by NIH.

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Tech & Entertainment for a New gen

Further to my earlier post about Apple’s cool ads, I got hooked on the songs in there and tried to find the original videos.  For Chairlift-Bruises I came across the video immediately below and was struck by it.  It seemed so cutting edge and professional, yet so casual and young (uncomfortably so for my wife - and I can understand why as a parent I’d also be concerned).  Was it possible that kids did this on their own? Or was the video director so sophisticated as to make it look so down-to-earth? It turns out it was all done by an 8th grader who is quickly building a following.  And it’s actually far better than the official video! You factor in these considerations and you understand why we are just in the beginning of what will be a revolution in content generation, with repercussions for business, culture and society that we cannot begin to comprehend.

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