Consumers are starting to take legal action to call to task companies that claim to make natural products while using artificial ingredients. A week ago, Shape Magazine also issued a story calling to task companies that claimed their nutritional bars were “all natural” even though they contain artificial ingredients, like ThinkThin.
Now comes this lawsuit against Kashi for using ingredients that are not natural…
By Adeena Schlussel
Check out this great video from the Smart CMO series, featuring Daniel and his poignant insights on marketing and packaging your brand!
This is one of the best ads I have seen in a long time. And I would say the artistry and creativity qualifies it for true art.
A recent article in the New York Times reports that food marketers are pitching their products to children via Web sites that critics say blur the line between activities and advertising.
Interesting posting on children’s behavior – I just hope unscrupulous marketers don’t take even more advantage of the insights!
My brother shared this hilarious video, which while mocking the obsession of people with Apple products, actually highlights the power of brands.
Apple does actually have a lot of technological reasons for its success. But its brand indeed transcends much of the functional strengths to the iconic sphere and status symbol.
Then again, there is another side to this debate which says the iPhone really IS better:
Today, Daniel was interviewed by Fox Business News in a segment depicting how influential the private sector can be in America’s fight against obesity. Daniel’s interview was part of the ongoing debate on whether the Government should police healthy eating, and this segment reinforces how influential entrepreneurial solutions can be. Even though Daniel admitted to having a sweet tooth (keep any and all funnel cake sticks away!) it is clear from this segment that KIND’s unbounded devotion to health and deliciousness will be key ingredients in helping American’s maintain healthy lifestyles.
by Adeena Schlussel
This video, launched by Entrepreneur Magazine encapsulates some of the attributes that made KIND’s Daniel Lubetzky win the 2010 Entrepreneur of the Year Award, and carries new meaning since the Award was announced. Among the key lessons: build a supportive environment for a super-star team, and use technology to simplify life, and food, rather than to complicate it.
Innovator - Kind Snacks from OC Creative Media on Vimeo.
by Adeena Schlussel
