We are very excited that KIND is now available at over 7,000 Starbucks stores! KIND fits perfectly with Starbucks’ new focus on "Real Foods, Simply Delicious!"
The New York Times just ran a story about KIND and our efforts to break into Starbucks.
Kim, Erica and Natalie at KIND Snacks put together a really neat internal presentation at KIND’s Growing Together Retreat earlier this spring and I wanted to share it:
http://blog.peaceworks.net/wp-content/uploads/KIND/
It takes a little bit for it to upload but I think it’s worth it. Make sure volume is on.
Click play on the link here to see an example of excellent data visualization, and to get a sense of the depth of this recession.
From Phil in KIND’s communication dept:
All,
Fans of the popular, long-running soap opera “Days of Our Lives” may have noticed a special cameo on Monday, June 1st! When Brady and Melanie found themselves trapped in the Kiriakis family mausoleum, things suddenly turned around for Melanie when she found a KIND Almond & Apricot Bar she had in her purse.
Just goes to show – carrying a KIND Bar can save the day, whether you find yourself trapped in a mausoleum or just craving a delicious and healthy on-the-go snack! Please enjoy and feel free to distribute the link below.
http://www.kindsnacks.com/media-center/2009/06/kind-cameos-on-days-of-our-lives/
Best, Phil
I remember this brand from when I lived a summer in Japan. They have a drink named "Pocari Sweat" and it is a best seller. Sweat?! Apparently in Japan, perspiration is associated with rejuvenating freshness. Now here is a line extension for Pocari Sweat in powder form. Mmmm.
Check out the below!
A while back I blogged about a hilarious controversy pitting two churches against each other - on the question whether Dogs go to heaven. Each affirmed they did - or didn’t - in church signs. I actually thought these were real - and I guess a few commentators did also.
Well, it turns out I was fooled by this ultra-cool website that can help you generate Church Signs! http://www.churchsigngenerator.com/
How creative is that?!
We are so humbled and honored that, following his meeting with our young Israeli and Palestinian leaders in OneVoice, and following his further learning on our movement over the last few months, including the leadership of our colleagues in OneVoice Europe, Paul McCartney agreed to join the OneVoice Movement’s International Honorary Board.
Sample story follows….
Stuart Elliot covered a very creative campaign by, gulp, ConAgra Foods, with their Healthy Choice line. Never mind that it may be an oxymoron to brand a frozen meal line, "Healthy Choice", but they found a way to use humor to attract consumers. Julia Louis-Dreyfus appears in ads that are like skits of her actually evaluating appearing on these ads - questioning the product, and then in the process learning about it. EXTREMELY CREATIVE. Bold. Probably will pay off nicely.
Seeing the sugar lobby take up the Corn Refiners Association is amusing. Each peddles empty calories in the form of sugar or high fructose corn syrup. HFCS should be appropriately avoided as it’s artificial construct and introduction in the early 80s correlates too closely to the rise of obesity and the diabetis epidemic. It is downright dishonest to call HFCS natural, as the refiners aim to do.
But it is also true that ‘an empty calorie is an empty calorie’ and while some sweet in moderation can add to our taste, people aiming for a healthy diet should focus on wholesome ingredients that have nutritional depth. Hence KIND.
Naif Al Mutawa is a dear friend who defines social entrepreneurship. He is creating positive role models for young Muslims a la Hollywood. Like Marvel and Action Comics before him, Naif created a set of iconic super-heroes - but they each are Muslims who embody one powerful benevolent trait drawn from Islam’s 99 characteristics attributed to G’d. One has extraordinary kindness. The other exhibits exceptional creativity. Beyond cartoons, they now just opened The 99 Entertainment Village!
