Daniel Lubetzky

by Adeena Schlussel

Confirming KIND’s motto that “it’s usually the nuts that change the world”, Daniel was selected as Entrepreneur of the Year by Entrepreneur Magazine!  We are so proud.  Here is a link to the story.  And here is a video.

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This awesome article in INC. Magazine, titled, “The Way I Work,” features Daniel and captures exactly how our CEO works! We are super proud that Daniel was featured in INC. and are even prouder that he is the fast paced, driven, successful worker that the article describes!

by Adeena Schlussel

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This weekend OneVoice Israel is launched one of its strongest viral campaigns through social media sites like Facebook and online newspapers like Ma’ariv and YNET.  100’s of Israelis contributed their visions for 2018 by writing headlines for the future.  Headlines included visions such as “War!: The World Cup 2018 Final Tonight: Israel Against Palestine” and “Another border opens: The public is invited to tour in Palestine.”

OneVoice Palestine took their campaign to the streets partnering with the municipalities of Jenin, Nablus, Hebron and Bethlehem to create mass murals of 2018 visions.   The purpose of the project, OVP Executive Director Samer Makhlouf reminds us, “Was to inspire the youth of Jenin to play a role in the building of their state. Contributions made by youths inspire not only themselves but the rest of the community. They put something on the mural that was honest, true and personal. It was their vision, for their future, for their city. The first mural in Jenin has just been completed.  It depicts images of urban development and economic prosperity.

OneVoice’s Imagine 2018 campaign is changing the conversation on the ground.  Instead of focusing on the past, OneVoice is creating a more constructive, future-oriented discourse.  Politicians and influencers in the Middle East and around the world are joining in.  Tony Blair, Her Majesty Queen Noor and Jason Alexander are just a few international personalities lending their support and visions to this campaign.

Spotted by Daniel Lubetzky, redacted by Adeena Schlussel.

Derek Sivers shares fantastic insights at TED based on a seemingly trivial video.

A very interesting video, that is probably the beginning of a very smart marketing campaign:

Cone Communications is behind another study that claims consumers buy products because of their social mission – this time emphasizing mothers and young people are at the forefront of this trend.  As much as I am a committed social entrepreneur whose life is dedicated to find creative ways to advance social goals using market mechanisms, I have from my experience always been skeptical of this claim.  There are enormous benefits to being socially conscious, not the least of which is that it gives you meaning.  And it attracts the best team to join you on your journey, and generates loyalty, goodwill, word of mouth, media attention, and more.  But purchases ultimately are made by consumers primarily based on whether a product fits their personal lifestyle, and price, quality and taste are foremost facts when these choices are made.  That said, I do sense over the last 15 years that consumers are becoming more educated and supportive of socially conscious ventures, particularly when they can be seen to be sincere.  So whatever the actual behavior has been, it certainly is shifting more and more towards enlightened capitalism.

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by Adeena Schlussel on behalf of Daniel Lubetzky

Thanks to a great article by Stuart Elliot, KIND gained New York Time’s fame yesterday.  Check it out to learn more about the KIND movement, our unique business model, and Daniel’s unbounded energy to surprise complete strangers with random acts of KINDness!

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by Adeena Schlussel on behalf of Daniel Lubetzky

Our Mango Macademia bar got a great shout out from Glamour Magazine for being tasty and kind to your weight loss effort!

Afternoon Snack: Mango + Macadamia Nuts = A Really Tasty Bar

I have a thing for mangoes and macadamia nuts. Together, I just learned, they combine to create something that’s really, truly delicious. A bar to add to your must-try list …

Loving the mango macadamia nut bar from KIND bars. It has a mellow, fruity flavor, and its packed with chunks of macadamia nuts–my favorite.

The nutrition stats: 190 calories and 12 grams of fat. A note on the fat content: As I’ve mentioned before, I don’t fret about fat that come from nuts. Remember, we’re talking about monounsaturated fats here–the good fats. Yes, you’ll get some saturated fat too, but it’s less troubling than the kind that comes from fried food or meat. So, let’s lot get in a tizzy about fat grams here.

Plus, I love that this bar is a great source of calcium, fiber, and that it’s high in folic acid and vitamin D3!

Enjoy!

P.S. Lots and lots of more bars reviewed by Vitamin G, here.

by Adeena Schlussel on behalf of Daniel Lubetzky

Watch this clip to see KIND featured among top choices for healthy snacking according to Katie Cavuto of Healthy Bites!