SS+K created a remarkably clever and effective campaign for a Korean-based Pizza chain that deserves recognition. From their newsletter – make sure to watch their video:
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Viral Video Award Contender: World Cup 2018
Eytan Heller’s creative video to inspire people to visualize what could be in the Middle East in 2018 (part of our Imagine 2018 campaign) has been nominated as one of 24 finalists (out of several hundred contenders) for the Viral Video Awards. Check it out and vote for it. http://www.viralvideoaward.com/
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Tech & Entertainment for a New gen
Further to my earlier post about Apple’s cool ads, I got hooked on the songs in there and tried to find the original videos. For Chairlift-Bruises I came across the video immediately below and was struck by it. It seemed so cutting edge and professional, yet so casual and young (uncomfortably so for my wife [...]
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Coke Happiness Campaign
Ken Kunze, former CMO of Heineken and a very impressive guy, shared this very funny and effective guerrilla marketing effort by Coca-Cola.
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Take 5 Minutes To View This Video: The STORY OF A SIGN
If you do nothing else today, make sure you view this – The Story of A Sign – La Historia De Un Letrero – it is well worth it. http://en.zappinternet.com/video/nilSqaMboM/HISTORIA-DE-UN-LETRERO (and it happens to be shot in Tampico, Tamaulipas, Mexico, a town my Mom is from)
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Marketing Smart: What do you do when gloom has conquered your brand?
What do you do when your formerly fun and irreverent brand has been threatened by months of media criticism over alleged corporate missteps? Regardless of where you stand on whether Microsoft tried to manipulate Yahoo or Jerry Yang missed an opportunity to drive shareholder value (or far harsher assessments including this one from Joe Nocera [...]
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