Marketing Smart: What do you do when gloom has conquered your brand?

What do you do when your formerly fun and irreverent brand has been threatened by months of media criticism over alleged corporate missteps? Regardless of where you stand on whether Microsoft tried to manipulate Yahoo or Jerry Yang missed an opportunity to drive shareholder value (or far harsher assessments including this one from Joe Nocera – and the counter-reply from the "fake Steve Jobs"), if you are part of Yahoo’s management – you need to get your team’s spirit back up, and you need to re-focus the world on the deep base of greatness and funk you’ve established over the years.

In a quirky way, this is exactly what this video, which is getting a lot of play and coverage, such as here, is achieving.

Matt at yahoo

Whoever came up with this move at Yahoo deserves a lot of praise.

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