Further to my earlier post about Apple’s cool ads, I got hooked on the songs in there and tried to find the original videos.  For Chairlift-Bruises I came across the video immediately below and was struck by it.  It seemed so cutting edge and professional, yet so casual and young (uncomfortably so for my wife - and I can understand why as a parent I’d also be concerned).  Was it possible that kids did this on their own? Or was the video director so sophisticated as to make it look so down-to-earth? It turns out it was all done by an 8th grader who is quickly building a following.  And it’s actually far better than the official video! You factor in these considerations and you understand why we are just in the beginning of what will be a revolution in content generation, with repercussions for business, culture and society that we cannot begin to comprehend.

Tags: Innovation, Science and Technology, Entrepreneurship and Management, Anthropology, Music, Interesting Random Stuff, Funnies, Media and Alternative Media, Art, Marketing //