Radio Shack’s Back-to-the-’80s Super Bowl Ad

Feb 03, 2014 Published under Advertising (good vs misleading), Marketing

This was one of my favorite ads from the Super Bowl. It’s not just funny. Radio Shack effectively uses the spot to acknowledge that it has a tired brand and creatively invites viewers to revisit their assumptions and give them a chance as a modernized brand. If their stores live up to that new brand promise, they may well have a great future.

 

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