Radio Shack’s Back-to-the-’80s Super Bowl Ad

Feb 03, 2014 Published under Advertising (good vs misleading), Marketing

This was one of my favorite ads from the Super Bowl.┬áIt’s not just funny. Radio Shack effectively uses the spot to acknowledge that it has a tired brand and creatively invites viewers to revisit their assumptions and give them a chance as a modernized brand. If their stores live up to that new brand promise, they may well have a great future.

 

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