Creative Advertising: Microsoft peopleready
Very cool and creative ad from Microsoft – a print ad that looks like a newspaper article that got marked-over… with a handful of words left uncrossed, which you are prompted to follow…
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Microsoft designer was winking to Israelis…
Is it just me, or are these logos clearly like Hebrew letters? They are supposed to be icons for Exchange, Powerpoint, Word, and Excel. But they have very little connection to that. They are NOT supposed to be connected to hebrew letters – pei, kuf, shin, and alef. But they are identical to that…
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FTC Highlights Problem of Advertising Sugary Products to Children
A report last week from the Federal Trade Commission found that the makers of soda, fast food, cereals and other products spent $1.6 billion in 2006 on marketing aimed at children and teenagers. …While almost $500 million a year is spent on soda advertising, only $11 million is spent on ads for fruit and vegetables. [...]
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Philantrocapitalism or "Creative Capitalism"?
Mike Edwards questions whether the trendy concept of philantrocapitalism exemplified by Bill Gates is as effective as the uncritical buzz it is generating. And he raises questions worthy of consideration, including this one in his q&a: …what are the actual effects of business involvement in activities that are intended to promote social change? Where is [...]
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Creative Ways to Force People Out of Complacency
Interesting WSJ article about "guerrilla marketing." LIFE & STYLE SEPTEMBER 12, 2008 The New Pranksters By ELLEN GAMERMAN Across the country, young people are joining campaigns that are drawing thousands of followers inspired by a common purpose. They’re not handing out leaflets at rallies for Barack Obama or John McCain. Instead, they’re posing like statues [...]
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