Barnes & Noble Iphone App: free Starbucks Coffee

Jul 08, 2009 Published under Advertising (good vs misleading), Innovation, KIND Snacks, Kinded, Marketing

Creative offer from Barnes & Noble, as described in this Washington Post article. Download the B&N app to your iphone, flash it to a Barista at one of their in-store Starbucks, and get a free cup of coffee.

We want to do the same thing with KIND and KINDED. And give participants a free KIND bar when they go to Starbucks and tell us how they KINDED someone. Any good iphone App genius that wants to help us build it?

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Daniel Lubetzky