by Adeena Schlussel on behalf of Daniel Lubetzky
This New York Times article features Netflix as a prime example of companies that are staying ahead of the curve by focusing on efficiency and disruptive technology, in this case, enabling consumers to access movies from their homes instead of from a store. What is most interesting about Netflix is that its creation was potentially self destructive- watching movies on the internet is even faster than having to wait for them to arrive via snail mail- but the company averted a crisis by adapting to the demands of the times.