Daniel Lubetzky

Check out this hysterical Cadbury Commercial that is a great example of creative, funny, and subsequently effective, advertising.

by Adeena Schlussel on behalf of Daniel Lubetzky

In a New York Times article a couple of years ago, Steven Pinker discussed morality and specifically, when it comes to a head with culture, preferences and evolving standards.  Pinker’s conclusion makes an important point that an adversary’s opinion may seem completely immoral, when in fact it is “in the throes of a moral mind-set that appears to them to be every bit as mandatory and universal as ours does to us.”  Whether morality should be an immutable and universal code, or if it should be more subjective and evolve with the ages, it is crucial to remember that our personal inclinations should never “get in the way of doing the right thing.”

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By Adeena Schlussel on behalf of Daniel Lubetzky

A recent article in Haaretz tells that the PA has just adopted a textbook for school children that presumably depicts the shared historical narratives of both the Palestinians and Israeli Zionist Movements, in effort to promote co-existence through education.  Israel, on the other hand has rejected this book from its curriculum.  Vetting and implementing this textbook would be a beautiful step in furthering Israeli and Palestinian children’s comprehension of the conflict, and its origins and complexities, and would hopefully foster an understanding between children on opposing sides of the conflict. Let’s hope that Israel implements the book soon, and that both sides maintain the progressive sentiment that this effort reflects.

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Check out Ezzeldeen Masri’s vision for Palestine in 2018.  I hope that his vision for peace and cooperation continue to spread beyond OneVoice and inspire widespread change that the nations need at this time.

by Adeena Schlussel on behalf of Daniel Lubetzky

A recent article in the NY Times announced that Mayor Bloomberg is asking for a federal bar on purchasing soda with food stamps.  The argument goes that people are restricted from buying cigarettes, beer and wine, and other potentially harmful substances, so why not prohibit sugary drinks? This effort is just another in the recent string of attempts against obesity and diabetes.

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Shlomo Ben-Ami wrote a very persuasive piece in The Guardian explaining that, precisely because the “moderate” leadership has no legitimacy because it was not elected and has hung on to power for too long, it forces them to be “unyielding” and to lack the power of compromise.  He writes:

“The assumption – dear to the architects of the current process – that peace can be achieved by driving a wedge between "moderates" and "extremists" is a fatal misconception. The paradox here is double. Not only does one negotiate with the illegitimate "moderates", but it is precisely because of their legitimacy deficit that the moderates are forced to be unyielding on core issues, lest the radicals label them treasonous.”

He adds:

The Palestinian negotiators’ dangerous lack of legitimacy – and, indeed, the disorientation of the entire Palestinian national movement – is reflected in the return of the PLO to its pre-Arafat days, when it was the tool of Arab regimes instead of an autonomous movement. The green light was given to the current negotiators by the Arab League, not by the elected representatives of the Palestinian people

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Adeena Schlussel on behalf of Daniel Lubetzky

Darya Shaikh and John Lyndon, OneVoice executives, published a poignant op-ed in the Huffington post.  Darya and John make the crucial point that peace talks on their own will not suffice in reaching a resolution for peace.  Without a newfound commitment to peace and a willingness to compromise, the talks will be empty and futile.  As OneVoice depicts in its “Imagine 2018” campaign, there are two very different possibilities for the future, and these talks may have the power to set the Mideast on the more favorable track.  It all depends on the commitment of the leaders.

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"Where you stand depends on where you sit."
— Nelson Mandela

For years, Forbes has published a list of billionaires that reflects the cult of money we live in.  We lionize wealth.  Why? Wealth accumulation is only a means to an end.  What are you going to do with that money should matter to society much more.   Why is it that so many people forget that? At least partly it’s because our society glorifies financial success, and ranking it is relatively easier as you are dealing with a very easy measure: money accumulated.

It would be far more interesting, though, if a publication or organization measured and praised the social impact of the greatest contributors to civilization. For example, Mohammad Yunus from Grameen Bank, who is nowhere to be seen on the Forbes list, would rank quite high because of the enormous impact he has had on society.  Bill Gates would too, given how much of his wealth he has given out and in such methodic ways to try to impact society. 

My friend Martin Varsavsky forwarded me a list published by BusinessWeek that is a useful start – ranking the most generous philanthropists within the Forbes 400 list. 

What we need now is to take it to the next level, asking a trusted third party to develop a way to take donations into contribution as the BusinessWeek list does, but to not stop there.  To add a measurement for the way the money is given out, whether there is a social innovation or model that helps advance society in the process.  For example, the Skoll Foundation is among those responsible for supporting social entrepreneurship and making it “cool.” So it’s not just the enormous amount it has invested (donated) into the space, but also the way it has gone about doing it.  That counts more than just writing a check, assuming the process and the platform are well thought out and innovative.  And even if someone doesn’t donate money, but they create models to benefit humanity, whether through better health systems like Paul Farmer, or through the many innovations that social entrepreneurs from India and South East Asia (including several impressive ones selected by the Schwab Foundation) have introduced to truly impact their countries.

Celebrities also have a currency – fame, and the power to use it effectively.  So here again, we could turn blind worship of celebrities into appreciation for those that, rather than paying the dues their publicist asked them to, sincerely engage in ways that are sustained and impactful.  George Clooney comes to mind, but there are dozens others who truly dedicate themselves to make this a better world.

If Fast-Company Magazine or TIME Magazine could create a formula that is sufficiently consistent, transparent, and simple while robust, it could become the basis for others to start rallying around and quoting and praising those truly worthy of adulation.

People that truly want to change the world do not do it for the sake of a popularity contest.  Changing the world is not easy, so if you just want to be popular in today’s society there are shortcuts to think you can get there.  So this list is not intended to impact those people.  For that there is education – helping people find purpose in their lives.

But for our society as a whole, which is so obsessed with Hollywood celebrities, political power, and financial wealth, a credible list that focused peoples’ attention on the contributions people are making to society could help start changing the discourse.

And to make this platform truly inspiring and accessible to high school students and not just people already in a position of influence, a supplemental list could be created that would track the CREATIVITY AND MAGNIFICATIONAL IMPACT of just one simple action or relatively modest behavioral change within every person’s reach.  The power of the internet can be the great equalizer.   With Do The KIND Thing, the KIND Movement is trying to inspire unexpected acts of kindness that are the most KINDTASTIC – truly transformative and impactful.  Ideally we can start putting a spotlight on how “the average citizen” can make a far-greater-than-average contribution to their community.  It would be great if society could find effective platforms to praise those who step out of their zones of comfort to make others a bit better off, to show how a 15-year old can change the world, one idea at a time.