What’s Happening with Walkers

Oct 13, 2010 Published under Advertising (good vs misleading), Funnies, Innovation

By Adeena Schlussel on behalf of Daniel Lubetzky

Walkers Crisps is making a splash both with an environmentally favorable plan, as well as a humorous ad announcing the chance to vote for a new flavor. (See both the article and video clip below.) According to an article in The Grocer, the UK executives are looking at the potential of making the crisp packets out of potato skins to enhance the biodegradability of the bags, as well as minimize waste. We admire their plans to be KIND to consumers’ taste buds and the world!

Walkers plots packets made from potato peelings

PepsiCo is looking at making Walkers crisp packets from potato skins, the company’s UK boss has revealed.

The starch waste from recycled potato peelings could be manufactured into eco-friendly, biodegradable packaging for crisps.

Richard Evans, president of PepsiCo UK, told BBC Radio the company had already created crisp bags made from cellulose from wood pulp but hoped to make packets out of peelings within the next year and a half.

“In reality, if you think about how sticky starch is, you could mass it together and create a layer of starch and stabilise that,” said Evans. “We could use the peelings we have, that today go to animal feed and other recycling uses to be turned into a crisp packets.”