Daniel Lubetzky

CraigConnects, a forum founded by Craig Newmark, is dedicated to “connecting the world for the common good.”  This month, CraigConnects is running a great campaign to benefit our men in uniform; as Craig puts it, “if someone is willing to risk a bullet to protect me, least I can do is to support them.”  That is why this month,  CraigConnects is running a grant challenge for four veteran oriented nonprofits.  The organization that raises the largest number of donations will receive a $100,000 grant. 

Craig’s initiative would be admirable at any point of year but is of special interest to us this month.  For the month of July, Do the KIND Thing is working to benefit veterans and troops who have risked their lives and given their time to protect our country.  To make your KINDNESS count, visit http://www.kindsnacks.com/world/mission.

It will be excited to see which organization wins the grant, as well as to see the realization of projects benefiting soldiers and veterans.

Spotted by Daniel Lubetzky, by Adeena Schlussel

A recent piece on USMagazine.com reveals that KIND is celebrity Cameron Diaz’s favorite snack choice! Cameron grabs for KIND to ward off hunger when she is on the go, thus fulfilling her craving and maintaining her shape.

Spotted by Daniel Lubetzky, by Adeena Schlussel

By Adeena Schlussel

Check out this great video from the Smart CMO series, featuring Daniel and his poignant insights on marketing and packaging your brand!

This Wall Street Journal article explores two innovative start ups that allow brands to advertise to potential customers without pestering them, creating a more positive association with their brand.   As this trend suggests, as technology becomes more interactive, advertisers have the opportunity to be more creative in shaping how their consumer interacts with their brands on an individual level; it will be interesting to see which strategies are effective in this new world of advertising.

Spotted by Daniel Lubetzky, by Adeena Schlussel

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An op-ed in Friday’s New York Times argues that Palestinian UN recognition could advance not only Palestinian goals, both those of the Israelis as well, if certain components are included.

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This summer, the renowned director/producer Ridley Scott launched a global filmmaker competition called “Tell It Your Way” which followed its Cannes Lions award-winning short-film project “Parallel Lines.” The entrants were given freedom of expression and could take up any theme they wanted; still there were two strict rules—there had to be the exact six-line dialogue as it was in the Parallel Lines films, plus the entries could last no longer than three minutes.

Here’s the prize-winning entry:

"Let your food be your medicine, and your medicine be your food."

                                                                                                          – Hippocrates

Tom Friedman describes the Obama Administration’s difficult position vis a vis the peace process in the Middle East.  With suspicious and unyielding partners to work with, as well as the interests of American constituents to consider, the administration is in a tricky position.  However, as the saying goes, when life gives you lemons, make lemonade;  Friedman posits that establishing a two state solution granting Palestinian Statehood alongside the recognition of a Jewish state would satisfy most parties involved, ultimately sweetening the currently sour peace process.

Spotted by Daniel Lubetzky; by Adeena Schlussel

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Check out this video on YouTube:

This is one of the best ads I have seen in a long time.  And I would say the artistry and creativity qualifies it for true art.