Advertising to sell peace, not products
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FTC Highlights Problem of Advertising Sugary Products to Children
A report last week from the Federal Trade Commission found that the makers of soda, fast food, cereals and other products spent $1.6 billion in 2006 on marketing aimed at children and teenagers. …While almost $500 million a year is spent on soda advertising, only $11 million is spent on ads for fruit and vegetables. [...]
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Trite Frameworks that Sell Books But Misinform…
Philip Stephens wrote an excellent column in the Financial Times about our craving for simple theories and categorizations to describe the new world order of the day, and the uncomfortable reality that geo-political developments are far more nuanced. He concludes: We live in an era of jagged lines where established power structures are buckling, yet [...]
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Advertising with a Sense of Humor
Check out this hysterical Cadbury Commercial that is a great example of creative, funny, and subsequently effective, advertising.
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A new approach to marketing food products
A recent article in the New York Times reports that food marketers are pitching their products to children via Web sites that critics say blur the line between activities and advertising. April 20, 2011 In Online Games, a Path to Young Consumers By MATT RICHTEL HESPERIA, Calif. — Deep into one of her favorite computer [...]
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surprisingly effective advertising
Well done, Southern Comfort. Southern Comfort // Beach from Jeff Dryer on Vimeo.
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