Lost in Translation: Pocari Sweat

May 24, 2009 Published under Funnies, Marketing, New Product Development

I remember this brand from when I lived a summer in Japan. They have a drink named "Pocari Sweat" and it is a best seller. Sweat?! Apparently in Japan, perspiration is associated with rejuvenating freshness. Now here is a line extension for Pocari Sweat in powder form. Mmmm.