Coke Happiness Campaign
Ken Kunze, former CMO of Heineken and a very impressive guy, shared this very funny and effective guerrilla marketing effort by Coca-Cola.
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Coke all Natural? Only if you believe High Fructose Corn Syrup and I-don’t-know-how-many chemical compounds are!
I’ve always admired Coke’s marketing. And, like most big companies, it has been careful to be genuine when making specific claims. Yes, it is lifestyle-centered and romantic, so it gets carried away – but that is what has made it such a majestic brand. And you don’t normally have big companies make ridiculous claims they [...]
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Coke Kills
As warned in this earlier post, companies like Coke, Cadbury and Kraft have so abused the term "natural" that they are gradually destroying its meaning. It is really upsetting that they dupe consumers with products containing High Fructose Corn Syrup and other ingredients that are harmful and cause diabetes and obesity. It is even more [...]
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False Food Labeling
The Center for Science in the Public Interest (CSPI) has sent a report to the FDA charging several food and beverage manufacturers with mislabeling their products. CSPI also recommends reforming package labeling format, especially the nutrition information and ingredient lists. CSPI Charges Brands With Mislabeling In FDA Report Karlene Lukovitz The Center for Science in [...]
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District 9 Ad Campaign
I’ve been meaning to upload this picture of a bus stop ad – from a very creative ad campaign for the movie District 9.
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OneVoice and One Million Voices Campaign on Youtube’s Homepage…
A quarter million people have seen this thus far…
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