Daniel Lubetzky

A recent piece on USMagazine.com reveals that KIND is celebrity Cameron Diaz’s favorite snack choice! Cameron grabs for KIND to ward off hunger when she is on the go, thus fulfilling her craving and maintaining her shape. Spotted by Daniel Lubetzky, by Adeena Schlussel

By Adeena Schlussel   Check out this great video from the Smart CMO series, featuring Daniel and his poignant insights on marketing and packaging your brand!

This Wall Street Journal article explores two innovative start ups that allow brands to advertise to potential customers without pestering them, creating a more positive association with their brand.   As this trend suggests, as technology becomes more interactive, advertisers have the opportunity to be more creative in shaping how their consumer interacts with their brands [...]

Check out this video on YouTube:

This is one of the best ads I have seen in a long time.  And I would say the artistry and creativity qualifies it for true art.

The deleterious estrogen-​mimicking compound, bisphenol A, first came under inspection when peopled noticed that the compound is found on baby bottles and food cans.  Now, the compound has shown up in materials beyond those that make up bottles and cans, and has been exposed as existing on cash register receipts.   Although the BPA on receipts [...]

You know that a field must be hot when even fraudulent scammers start adopting its tone and position themselves as such. You used to get scams offering you millions of dollars from a despot in Nigeria or a corrupt official looking for a partner in crime. Now check out the email I got: they want [...]

One of the reasons that Teach for America is so successful is that the organization harnesses young passion.  Venture for America (a program that we learned about from a great previous intern, Liz) hinges on a similar concept, only VFA places fresh college grads in start up environments in struggling parts of the country.   The [...]

An interesting set of studies suggest that as we grow older, we forget things because our brains don’t have the ability to remember prior incidents as well and they associate similar but non-identical experiences as having been identical (as seen here). But another possibility was ignored – that part of the problem is connected to [...]

A recent article in the Economist teaches the management secrets of the Barca (the Barcelona soccer team) and illustrates how they can be applied to achieve success in overall business management.  Keys to success include feeding team members morals and values, growing talent as opposed to buying it, and listening to your consumers.  Barca’s success [...]