Archive for the ‘KIND Snacks’ Category

In another sign that our society is going to have a reckoning if we don’t alter our diet and start eating healthier more wholesome foods, an alarming study shows that 20% of toddlers are obese.

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Seeing the sugar lobby take up the Corn Refiners Association is amusing. Each peddles empty calories in the form of sugar or high fructose corn syrup. HFCS should be appropriately avoided as it’s artificial construct and introduction in the early 80s correlates too closely to the rise of obesity and the diabetis epidemic. It is downright dishonest to call HFCS natural, as the refiners aim to do.

But it is also true that ‘an empty calorie is an empty calorie’ and while some sweet in moderation can add to our taste, people aiming for a healthy diet should focus on wholesome ingredients that have nutritional depth. Hence KIND.

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KIND at the Oscars

Published under KIND Snacks, Marketing, Movies Feb 22, 2009

Behind the scenes, in the green room at the Oscars, what are they serving the celebrities? KIND Fruit and Nut bars.

The Oscars’ Green Room is the exclusive territory of Hollywood’s A-list: award presenters, winners, and Academy big-wigs. So when you see your favorite actor or actress on stage, there’s a good chance they were snacking on KIND just a few minutes earlier.

Thanks to Phil Walotsky, Laura Ziskin and Michael Seligman for sharing the #1 healthy snack in the US with the Oscar winners!

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KIND on Twitter

Published under KIND Snacks, Marketing Feb 19, 2009

Now you can follow KIND Snacks on Twitter:

www.twitter.com/KINDSnacks

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So the other day my 2 year old daughter came barging into my room saying: "quiere nacky, quiere nacky"

translation- my daughter learned the word snack a long time ago, but pronounces it nack, and when she discovered "Kind Snacks: she decided to call them "nacky"

so after asking for nacky, she starts banging on my locked office door where she knows I keep the Kind bars, with increased frustration asking for nacky.

I finally open a bar and hand her a piece, she is satisfied, but wants more, she can eat a whole kind bar quite fast. (did I mention she is 2).  once it is finished she is quite upset, wanting more nacky.

finally I pick up the phone and tell her to ask her uncle daniel for Kind, of course he doesn’t answer but she leaves him a sweet message:

"tio, quiere mas Kind" translation- uncle want more Kind

From my brother’s daughter:

nl63

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KIND Nut Delight got a nice endorsement from NY Giants’ nutritionist Heidi Skolnik on the Today Show earlier this month.  She recommended it as an energy boosting snack whose natural ingredients you can see and pronounce.(tm)

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KIND was the only nutritional bar to make it into Good Housekeeping’s listing of the 100 best convenience foods.

Good Housekeeping Names KIND to

This follows on KIND Mango Macadamia being chosen as the Best Product of the Year out of all thousands of natural food products introduced at the Natural Products Expo earlier this fall (Oct 2008).

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Only one food product was selected from among thousands at the Natural Products Expo East in Boston last weekend as the Best Product of the Year: PeaceWorks’ KIND PLUS Mango Macadamia nutritional bar.

Here is a report from Gourmet Retailer:

The Mango Macadamia flavor of KIND Plus – the first new line of products since the launch of PeaceWorks’ original KIND Fruit + Nut Bars – was singled out at the massive tradeshow’s New Product Showcase as the best new food item. Introducing six new distinctive flavors like Cranberry & Almond, Almond & Cashew, and Passion Fruit Macadamia, KIND Plus brings enhanced nutrition to the delicious taste consumers have come to expect from KIND by adding targeted supplements like calcium, antioxidants, protein, and Omega-3.  Learn more about KIND by visiting www.kindsnacks.com.

The Gourmet Retailer

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as confirmed by a new study by the Mayo Clinic

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From an email I got from my sister:

Spirituality is a direct measure of how much joy we experience in our lives…It is not how much we pray, meditate, prostrate ourselves; it is in direct connection to how much joy we give to others that surround us, and how much joy we experience ourselves."

- Guru Baghavan

I have no idea who this Guru is, but I liked the sentiment, expounded on by my sister Ileana in her email:

I really believe that. The people that I consider the most spiritual also are the ones who had the greatest capacity to laugh, to joke, to love others, to make someone’s day better even if they were perfect strangers.

This sentiment is at the core of our work with KIND ambassadors and the KINDED campaign.

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