Daniel Lubetzky

A very interesting video, that is probably the beginning of a very smart marketing campaign:

Cone Communications is behind another study that claims consumers buy products because of their social mission – this time emphasizing mothers and young people are at the forefront of this trend.  As much as I am a committed social entrepreneur whose life is dedicated to find creative ways to advance social goals using market mechanisms, I have from my experience always been skeptical of this claim.  There are enormous benefits to being socially conscious, not the least of which is that it gives you meaning.  And it attracts the best team to join you on your journey, and generates loyalty, goodwill, word of mouth, media attention, and more.  But purchases ultimately are made by consumers primarily based on whether a product fits their personal lifestyle, and price, quality and taste are foremost facts when these choices are made.  That said, I do sense over the last 15 years that consumers are becoming more educated and supportive of socially conscious ventures, particularly when they can be seen to be sincere.  So whatever the actual behavior has been, it certainly is shifting more and more towards enlightened capitalism.

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by Adeena Schlussel on behalf of Daniel Lubetzky

Thanks to a great article by Stuart Elliot, KIND gained New York Time’s fame yesterday.  Check it out to learn more about the KIND movement, our unique business model, and Daniel’s unbounded energy to surprise complete strangers with random acts of KINDness!

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by Adeena Schlussel on behalf of Daniel Lubetzky

Our Mango Macademia bar got a great shout out from Glamour Magazine for being tasty and kind to your weight loss effort!

Afternoon Snack: Mango + Macadamia Nuts = A Really Tasty Bar

I have a thing for mangoes and macadamia nuts. Together, I just learned, they combine to create something that’s really, truly delicious. A bar to add to your must-try list …

Loving the mango macadamia nut bar from KIND bars. It has a mellow, fruity flavor, and its packed with chunks of macadamia nuts–my favorite.

The nutrition stats: 190 calories and 12 grams of fat. A note on the fat content: As I’ve mentioned before, I don’t fret about fat that come from nuts. Remember, we’re talking about monounsaturated fats here–the good fats. Yes, you’ll get some saturated fat too, but it’s less troubling than the kind that comes from fried food or meat. So, let’s lot get in a tizzy about fat grams here.

Plus, I love that this bar is a great source of calcium, fiber, and that it’s high in folic acid and vitamin D3!

Enjoy!

P.S. Lots and lots of more bars reviewed by Vitamin G, here.

by Adeena Schlussel on behalf of Daniel Lubetzky

Watch this clip to see KIND featured among top choices for healthy snacking according to Katie Cavuto of Healthy Bites!

by Adeena Schlussel on behalf of Daniel Lubetzky

Smirnoff Ice, a sugary alcoholic beverage, has become the key ingredient to the latest popular drinking game known as “icing.”  When approached with a Smirnoff Ice, the recipient is required to get down on one knee and chug the whole bottle (unless of course he is armed with the same drink, in which case his benefactor is required to drink both). While Smirnoff denies any association with the drinking game that has created amazing free advertising to their benefit, it is possible that a tiny group of consumers truly started it, but then the company discreetly buttressed it.  As the New York Times put it, “[t]he game has exposed the mercurial line between guerrilla advertising and genuine social media trends, raising questions about how young consumers can know when they have co-opted a brand for their own purposes, and when that brand has co-opted them.”

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by Adeena Schlussel on behalf of Daniel Lubetzky

According to a new report, it is believed that if you were to eat foods promoted in advertisements, your nutrition would suffer. The New York Times quotes says that people who abide by advertisement suggestions “consume 25 times the recommended amount of sugar and 20 times the amount of fat they need, but less than half the dairy, fiber and fruits and vegetables”. Read more about the study later this month when it is published in The Journal of the American Dietetic Association.

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by Adeena Schlussel on behalf of Daniel Lubetzky

This article explains the many values of sardines.  Sardines are a plentiful and sustainable fish, but aside from being healthy for our environment, they are good for our bodies as well.  Unfortunately, except for some brands like BELA (a high quality Portuguese brand of Sardines built by my friend Joshua Scherz), most sardine brands are floundering due to their fishiness.  This is why the Sardinistas are trying to “reinvent the sardine” and earn it a spot on the American mainstream palate.  Hopefully their saintly marketing effort will be successful because it is too bad that they are unpopular today.

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by Adeena Schlussel on behalf of Daniel Lubetzky

Here is just another link to the great results from Yale’s weight management study.  Members of the test group did not gain weight after adding two KIND bars to their diet each day. Check it out!

KIND Bars Evaluated In Weight Management Study – Nutraceuticals World