Daniel Lubetzky

Check out this very creative surprise for a Danish bus driver – it was part guerrilla promotion for the bus company, part fun for the voyagers, and part KINDING for the birthday of the targeted bus driver!

By Adeena Schlussel on behalf of Daniel Lubetzky

Check out these disturbing old advertisements to realize just how far we’ve come.  It’s ridiculous that society used to be this way!

Check out this awesome, short video created by KIND fans Iris and Sean, who are being featured as this month’s KINDAHOLIC. Thanks for being such great fans!
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I was intrigued by this very smart promotional give-away – a usb-drive that also serves as a livestrong-like bracelet.  Smart & practical idea…

It’s no surprise that some food labels are misleading or contain empty health claims. KIND recognizes all this fluff and our way to be transparent and fight the marketing gimmicks is by just truly using simple ingredients you can see and pronounce. A recent report examines food labeling and calls for changes in labeling policies, but with KIND, what you see is what you get.

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A recent study by the journal Health Affairs highlights the substantial increase in children’s snacking habits and analyzes the unhealthy snack foods that they tend to consume. That’s why the right kind of snacking – healthy snacking – is so important.

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Manipulation of serving sizes is a serious problem. At the end of the day consumers need to use common sense and look for nutritionally rich foods and not hide in ’100 calorie’ claims of products with empty calories – ie chips, soda, etc. But it would help society if reasonable standards were enforced so that unscrupulous food companies wouldn’t post silly claims about calorie count or sodium content in the front of the labels, that only a careful observer would realize assumes consumption of a fraction of the product.

This article describes the FDA’s efforts to zero in on the problem. But it doesn’t mention what most of the world – except the US – does. They require every product to list nutritional impact per 100 grams. I used to think that is confusing because you don’t necessarily consume 100 grams of that product. But it creates a benchmark that is easy to compare. And it doesn’t have to exclude an additional column for nutritional facts per portion.

Under Indra Nooyi’s leadership, Pepsi keeps showing a commitment to move towards social responsibility.

They just recently launched this campaign to reward new ideas and charities.

And they now unveiled a 100% compostable packaging for SunChips.

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Samples of KIND Fruit & Nut and KIND Cranberry Almond bars will be provided at participating Starbucks stores nationwide on Friday, February 5^th.

Offer applies to sample size products only. Limited time offer. While supplies last.

Here is a really nice rating from Calorista.com.  They totally get KIND.