KIND in San Antonio Express News and HEB
Published under Entrepreneurship and Management, KIND Snacks, Media and Alternative Media, PeaceWorks Business, Texas Oct 06, 2008From San Antonio Express News on the business of peace:
Yvan Cournoyer, business development manager for H-E-B, said the South Texas grocer had known of Kind bars for some time and began selling them in select stores in 2002. “The bar became more prominent in the energy bar segment,” Cournoyer said. “Last year, it was one of the best sellers for the H-E-B stores that had it. So at the beginning of 2008, we made a strategic decision to bring it to the vast majority.”
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“So in a few short years, it went from being this obscure product to mainstream,” Cournoyer said. “It’s a very sought after energy bar that tastes great and is very healthy for you. At the same time, there’s a great story behind the Kind company.”