Interesting cultural observation: in the US, people take one cent or one dollar off to create a perception of value: an iTunes song costs $0.99, not $1.00; a KIND Bar retails for $1.99, not $2; a jacket is on sale for $199 instead of $200.  In Great Britain, that "discounted" valuation is a sign of poor quality and is not used.  A product costs 1 pound.  If it is going to be less, it goes down to 0.79 - 79 pence.  Almost nothing is ever sold for 0.99 or 1.99 in the UK, and certainly also not for 99 or 199 pounds.  It’s rounded numbers.  Telling of the entire business personality of these countries.

Tags: United Kingdom, Interesting Random Stuff, United States, Marketing //