Great Commercials: What is Love Pepsi Max
Posted on September 23rd, 2008 by daniel
In contrast to Coke’s advertising trying to say that Coke is all-natural (!), Pepsi has focused its product development and advertising messages separately promoting lines that are "FUN" (as above) and lines that are "Healthy." Of course the goal should be to create healthy and fun lines, but at least where fun is what you’ve got, Pepsi makes the best of it! This commercial is a hilarious nod to Chris Kattan.
[…] CEO who is earnest every time she is interviewed and every time she formulates strategy and advertising, Coke’s CEO seems to be in denial about the impact soft drinks have on health, and is intent […]