Great Commercials: What is Love Pepsi Max
In contrast to Coke’s advertising trying to say that Coke is all-natural (!), Pepsi has focused its product development and advertising messages separately promoting lines that are "FUN" (as above) and lines that are "Healthy." Of course the goal should be to create healthy and fun lines, but at least where fun is what you’ve got, Pepsi makes the best of it! This commercial is a hilarious nod to Chris Kattan.
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Every line in Cameron Crowe’s script for Jerry Maguire (one of my favorite movies) is at once witty and apt. IMDB has a good compilation of some great lines. Besides the ones that have made it into every day life, like "Help me help you", "You had me at hello," and "Show me the money!", [...]
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KIND PLUS gaining great acceptance
In fifteen years since founding PeaceWorks I’ve never seen a line get such swift wide acceptance. KIND PLUS is gaining such traction because it’s the only line in the functional and nutritional bar category made of all wholesome ingredients you can see and pronounce.(TM) What does this mean? All other lines in the category are [...]
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PS: You HAVE to love Matt!
Watch this and I dare you not to smile. You can learn more about Matt here. I noticed he visited Tel Aviv and East Jerusalem for modest takes in each place, but I’d love to bring him back for a BIG dance across Israel and Palestine. We at OneVoice are always so worried about ensuring [...]
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[...] CEO who is earnest every time she is interviewed and every time she formulates strategy and advertising, Coke’s CEO seems to be in denial about the impact soft drinks have on health, and is intent [...]
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