Lost in Translation: Pocari Sweat
Posted on May 24th, 2009 by daniel
I remember this brand from when I lived a summer in Japan. They have a drink named "Pocari Sweat" and it is a best seller. Sweat?! Apparently in Japan, perspiration is associated with rejuvenating freshness. Now here is a line extension for Pocari Sweat in powder form. Mmmm.
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