"The Center for Consumer Freedom"
With a name like that – The Center for Consumer Freedom – you can be sure this DC spin group has an industry-group agenda. The agenda in this case is to convince consumers that a product that does not exist in nature is the same as one that does – trying to say High Fructose Corn Syrup is the same as honey. The problem is your body has a difficult time breaking up the artificially created sugars from HFCS, a problem that is contributing to obesity and diabetes.
This is their press release:
WASHINGTON – The Center for Consumer Freedom has launched a $1 million advertising campaign designed to respond to inaccuracies about high-fructose corn syrup. The campaign will involve a television commercial and three full-page newspaper advertisements. It will emphasize that H.F.C.S. is nutritionally the same as other sweeteners such as table sugar and honey.
The TV commercial will air on MSNBC, Fox News, CNN and CNBC and will run for three weeks. It will feature actors dressed as an ear of corn, a sugar cube and a honey bear standing in a police line-up. A victim in the commercial will be unable to tell which sweetener was responsible for his weight gain. The print advertisements will run in USA Today, The New York Times, Los Angeles Times and Crain’s Chicago Business.
"People have been spoon-fed misinformation about high-fructose corn syrup," said Rick Berman, executive director of the Center for Consumer Freedom, a nonprofit coalition supported by restaurants, food companies and consumers. "We thought it was time someone explained, in no uncertain terms, that high-fructose corn syrup has the exact same number of calories as table sugar and is handled the same way by the body. Any non-agenda-driven nutrition expert will tell you the same."
In fact this group is part of a Corn Industry response to consumer rejection. A lot of evidence from scientists has come in that HFCS is not good for our health. Empty calories are empty calories, and sugar as well as HFCS make you fat with no nutritional benefit, but it is worse when unscrupulous advertisers and companies try to deceive consumers.
related posts
-
Labelwatch.com
A new site just launched that analyzes food product labels for ingredients that may or may not be good for you. Too many items pose as "healthy" while containing ingredients like high fructose corn syrup which labelwatch exposes here as not healthful. The site is not perfect yet; it’s search engine is clunky; and it [...]
-
HFCS Update: Corn Industry’s Sins Catching Up with it
Consumers are increasingly demanding that manufacturers replace high fructose corn syrup with natural alternatives, such as cane sugar, agave syrup, or as in the case with KIND, honey and glucose. Research has confirmed that High Fructose Corn Syrup is more fattening than other sugars like sucrose and glucose. And high fructose corn syrup is cheap [...]
-
Beware empty calories, and artificial ones
Seeing the sugar lobby take up the Corn Refiners Association is amusing. Each peddles empty calories in the form of sugar or high fructose corn syrup. HFCS should be appropriately avoided as it’s artificial construct and introduction in the early 80s correlates too closely to the rise of obesity and the diabetis epidemic. It is [...]
-
Coke Kills
As warned in this earlier post, companies like Coke, Cadbury and Kraft have so abused the term "natural" that they are gradually destroying its meaning. It is really upsetting that they dupe consumers with products containing High Fructose Corn Syrup and other ingredients that are harmful and cause diabetes and obesity. It is even more [...]
-
Fructose and High Fructose Corn Syrup – More Evidence of the Harm they Cause
In spite of efforts by the High Fructose Corn Syrup Lobby to allege otherwise, more and more evidence is coming in linking it to the obesity and diabetes epidemics. A new study shows it can lead to leptin resistance. Fructose may exacerbate obesity with high-fat diet By Stephen Daniells, NUTRA INGREDIENTS NEWS 16-Oct-2008 – Consuming [...]
comments
Since there aren’t legal restrictions on HFCS advertising like there are on cigarette or alcohol commercials, the next best thing would be for MSNBC, Fox News, CNN or CNBC leaders to speak up and refuse to air such nonsense. Their incentives certainly aren’t aligned to take such a stance. Do they even care?
[...] to my post about "The Center for Consumer Freedom", and to their campaign to spin how HFCS (High Fructose Corn Syrup) is good for you, I just [...]
I’ve seen the the anti-antiHFCS campaign commercial on Youtube, and it”s pretty lame. Three Fruit of the Loom rejects are in a line-up and the guard from Night
at the Museum is interrogating a slightly overweight
dude. Dud. The public is a lot more sophisticated and
saavy. Ever since Dr. Popkin’s orignal paper showing the correlation between increased HFCS consumption and rising rates of obesity we have been on alert. Our
vocabulary has been enriched with words like ghrelin and leptin and we’re reading ingredient labels like hawks. We felt duped by food manufacturers during our fat obsession days when we learned that they
substituted HFCS for oils. We read the statistics that one of three children born after 2000 may develop type II diabetes. We go to Europe and see nomal sized individuals, and we come back to the US and see a nation of obesity. Europe uses sucrose; we use HFCS. Gee, could there be a connection?
post a new comment