Digital Reality
Interesting article about an innovative marketing strategy that Esquire is trying this coming month.
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Quote of the Week: on digital natives
If you feel the need to refer to mobile phones, computer games, or digital cameras, you’re probably a ‘digital immigrant.’ To the natives [including most of those born in the 90s], these are simply phones, games and cameras. – Julian Baggini, paraphrasing Mark Prensky’s concept of ‘Digital Natives’, in a Financial Times review of Susan [...]
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Pom does it again
Pom Wonderful just came out with a new product that seems sooo weird to me – coffee drinks with pomegranate juice – but you can’t say they are not extraordinarily innovative and that their marketing is not at the cutting edge and refreshing. Copywriters will admire the site: http://healthybuzz.com/ The product reminds me of when [...]
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Imagine 2018 – then make it into a reality
A year ago we conceived a project to help young Palestinians and Israelis visualize what their lives would be like ten years from now if peace were to come. To dare them to believe, hoping this will then prompt them to invest into turning this vision into a reality. The project, Imagine 2018, received thousands [...]
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Reality Check on Iran
Can policy makers and strategists be really so naive? The Ahmedinejad regime has turned Iran’s right to nuclear development into a national mantra. Only its Islamic fundamentalism and its ideology of spreading their revolution stand above their nuclear ambition. And yet diplomats seem to think they can sway Iran into a set of incentives to [...]
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Reality Changes Faster than Perception
A YGL from Colombia mentioned at a session here in Dalian that ‘reality changes faster than perception,’ which is a challenge to Colombia because even as vast economic, social and political developments take place, the stereotype about Colombia as a dangerous guerrilla-ridden zone will take far longer to change. The same problem exists in conflict [...]
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