Daniel Lubetzky

By Adeena Schlussel on behalf of Daniel Lubetzky

Walkers Crisps is making a splash both with an environmentally favorable plan, as well as a humorous ad announcing the chance to vote for a new flavor.  (See both the article and video clip below.)  According to an article in The Grocer, the UK executives are looking at the potential of making the crisp packets out of potato skins to enhance the biodegradability of the bags, as well as minimize waste.  We admire their plans to be KIND to consumers’ taste buds and the world!

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Check out this hysterical Cadbury Commercial that is a great example of creative, funny, and subsequently effective, advertising.

by Adeena Schlussel on behalf of Daniel Lubetzky

In a New York Times article a couple of years ago, Steven Pinker discussed morality and specifically, when it comes to a head with culture, preferences and evolving standards.  Pinker’s conclusion makes an important point that an adversary’s opinion may seem completely immoral, when in fact it is “in the throes of a moral mind-set that appears to them to be every bit as mandatory and universal as ours does to us.”  Whether morality should be an immutable and universal code, or if it should be more subjective and evolve with the ages, it is crucial to remember that our personal inclinations should never “get in the way of doing the right thing.”

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By Adeena Schlussel on behalf of Daniel Lubetzky

A recent article in Haaretz tells that the PA has just adopted a textbook for school children that presumably depicts the shared historical narratives of both the Palestinians and Israeli Zionist Movements, in effort to promote co-existence through education.  Israel, on the other hand has rejected this book from its curriculum.  Vetting and implementing this textbook would be a beautiful step in furthering Israeli and Palestinian children’s comprehension of the conflict, and its origins and complexities, and would hopefully foster an understanding between children on opposing sides of the conflict. Let’s hope that Israel implements the book soon, and that both sides maintain the progressive sentiment that this effort reflects.

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Check out Ezzeldeen Masri’s vision for Palestine in 2018.  I hope that his vision for peace and cooperation continue to spread beyond OneVoice and inspire widespread change that the nations need at this time.

by Adeena Schlussel on behalf of Daniel Lubetzky

A recent article in the NY Times announced that Mayor Bloomberg is asking for a federal bar on purchasing soda with food stamps.  The argument goes that people are restricted from buying cigarettes, beer and wine, and other potentially harmful substances, so why not prohibit sugary drinks? This effort is just another in the recent string of attempts against obesity and diabetes.

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Shlomo Ben-Ami wrote a very persuasive piece in The Guardian explaining that, precisely because the “moderate” leadership has no legitimacy because it was not elected and has hung on to power for too long, it forces them to be “unyielding” and to lack the power of compromise.  He writes:

“The assumption – dear to the architects of the current process – that peace can be achieved by driving a wedge between "moderates" and "extremists" is a fatal misconception. The paradox here is double. Not only does one negotiate with the illegitimate "moderates", but it is precisely because of their legitimacy deficit that the moderates are forced to be unyielding on core issues, lest the radicals label them treasonous.”

He adds:

The Palestinian negotiators’ dangerous lack of legitimacy – and, indeed, the disorientation of the entire Palestinian national movement – is reflected in the return of the PLO to its pre-Arafat days, when it was the tool of Arab regimes instead of an autonomous movement. The green light was given to the current negotiators by the Arab League, not by the elected representatives of the Palestinian people

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Adeena Schlussel on behalf of Daniel Lubetzky

Darya Shaikh and John Lyndon, OneVoice executives, published a poignant op-ed in the Huffington post.  Darya and John make the crucial point that peace talks on their own will not suffice in reaching a resolution for peace.  Without a newfound commitment to peace and a willingness to compromise, the talks will be empty and futile.  As OneVoice depicts in its “Imagine 2018” campaign, there are two very different possibilities for the future, and these talks may have the power to set the Mideast on the more favorable track.  It all depends on the commitment of the leaders.

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"Where you stand depends on where you sit."
— Nelson Mandela