The power of brands
My brother shared this hilarious video, which while mocking the obsession of people with Apple products, actually highlights the power of brands.
Apple does actually have a lot of technological reasons for its success. But its brand indeed transcends much of the functional strengths to the iconic sphere and status symbol.
Then again, there is another side to this debate which says the iPhone really IS better:
related posts
-
Quote of the week: Love of Power vs Power of Love
"When the power of love overcomes the love of power , the world will know peace." – Jimi Hendrix (thanks to Len and Libby Taubman for forwarding)
-
Tech & Entertainment for a New gen
Further to my earlier post about Apple’s cool ads, I got hooked on the songs in there and tried to find the original videos. For Chairlift-Bruises I came across the video immediately below and was struck by it. It seemed so cutting edge and professional, yet so casual and young (uncomfortably so for my wife [...]
post a new comment