Howard Schultz’s prescription for Starbucks – and for you

Mar 06, 2012 Published under Entrepreneurship and Management

I enjoyed reading Howard Schultz’s book, Onward, and wanted to share this paragraph that summarized not just the formula that Starbucks followed to reinvigorate its journey, but also a formula that can be applicable to any entrepreneur’s journey:

Grow with discipline.  Balance intuition with rigor.  Innovate around the core.  Don’t embrace the status quo.  Find new ways to see.  Never expect a silver bullet.  Get your hands dirty.  Listen with empathy and overcommunicate with transparency.  Tell your story, refusing to let others define you.  Use authentic experiences to inspire.  Stick to your values, they are your foundation.  Hold people accountable but give them the tools to success.  Make the tough choices; it’s how you execute that counts.  Be decisive in times of crisis.  Be nimble.  Find truth in trials and lessons in mistakes.  Be responsible for what you see, hear, and do.  Believe. 

- Onward by Howard Schultz, page 309

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