Urban Outfitters Gives Maiyet a Shout Out

Apr 16, 2012 Published under Maiyet

The Urban Outfitters blog pointed to Maiyet as the “best thing to happen to ethical fashion since the advent of the term ‘ethical fashion.’”

Check it out!

Spotted by Daniel Lubetzky, by Adeena Schlussel

FROM NEW YORK

04/13/12 09:00AM

Maiyet

New luxury label Maiyet is the biggest thing to happen to ethical fashion since the advent of the term "ethical fashion." The brand’s mission is to create lasting employment for artisans in conflict zones around the world to foster economic stability and peace, and the scale of the project is no joke. Founded by a team of heavy-hitters (including an international human-rights dignitary, the founder ofKIND snacks, and the former COO of Band of Outsiders, and designed by Celine and Calvin Klein alum Gabriella Zanzani), Maiyet has already put on two top-model-studded shows at Paris fashion week, and has just debuted on the racks at Barneys. Maiyet’s spring video and campaign, shot by Cass Bird and starring Daria Werbowy, makes the greater good look really, really good. -Eviana

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