Ben & Jerry’s at the forefront of progressive marketing

Sep 01, 2009 Published under Entrepreneurship and Management, Leadership, Marketing, PeaceWorks Business, United States

Ben Cohen, one of my mentors and founding Board members of PeaceWorks, is truly one of the great social marketing geniuses of all time. Much of the reason for it is that he BELIEVES in what he does.

And now they did it again, with, as my team member Phil shared, "a gutsy (and arguably brilliant) branding move" – to rename "Chubby Hubby" to "Hubby Hubby" in support of marriage equality.

Shallow Marketing

I was struck at this Fancy Food Show at how many companies are starting to tie their new products to commitments to give donations to social causes. You’d think that is great and to be encouraged, but I was quite turned off, because it was so clear that to a lot of these companies it [...]
Marketing Smart: What do you do when gloom has conquered your brand?

What do you do when your formerly fun and irreverent brand has been threatened by months of media criticism over alleged corporate missteps? Regardless of where you stand on whether Microsoft tried to manipulate Yahoo or Jerry Yang missed an opportunity to drive shareholder value (or far harsher assessments including this one from Joe Nocera [...]
Progressive Communal Health and Economic Policy, Invasive Police State, or Just A Starkly Different Culture?

The line may be blurry on this one. Japan, Seeking Trim Waists, Measures Millions - an effort to prevent diabetes and obesity from the Japanese government by strictly imposing waistline limits on the population, with penalties for corporations and local governments that do not meet guideposts… New York Times June 13, 2008 Japan, Seeking Trim Waists, [...]
Alternative Marketing At Its Best…

Here are some really cool pics. brought to my attention by David "Dudu" Vakni, who has an awesome site on creative marketing… In case it is not clear, these are pictures or ads overimposed on the outside of the truck, but created in such a way so as to seem like in real life they [...]
HEMA’s Clever Marketing

Worth visiting the home page of this Dutch Department store… …give it a few seconds to see what happens… VERY CREATIVE: http://producten.hema.nl/

Daniel Lubetzky