Creative Ad from American Express
really nice stuff…
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KIND in San Antonio Express News and HEB
From San Antonio Express News on the business of peace: Yvan Cournoyer, business development manager for H-E-B, said the South Texas grocer had known of Kind bars for some time and began selling them in select stores in 2002. “The bar became more prominent in the energy bar segment,” Cournoyer said. “Last year, it was [...]
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Creative Advertising: Microsoft peopleready
Very cool and creative ad from Microsoft – a print ad that looks like a newspaper article that got marked-over… with a handful of words left uncrossed, which you are prompted to follow…
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American Kids are not Eating Fruits & Veggies
Big challenge – and need to address and fix it [at KIND and PeaceWorks we are working on several initiatives to make fruits & veggies more convenient without detracting from minimally processed, attractive natural wholesome essence] Kids Eat Few Fruits, Veggies WSJ Associated Press Fewer than 10% of U.S. high-school students are eating the combined [...]
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Creative Ways to Force People Out of Complacency
Interesting WSJ article about "guerrilla marketing." LIFE & STYLE SEPTEMBER 12, 2008 The New Pranksters By ELLEN GAMERMAN Across the country, young people are joining campaigns that are drawing thousands of followers inspired by a common purpose. They’re not handing out leaflets at rallies for Barack Obama or John McCain. Instead, they’re posing like statues [...]
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Philantrocapitalism or "Creative Capitalism"?
Mike Edwards questions whether the trendy concept of philantrocapitalism exemplified by Bill Gates is as effective as the uncritical buzz it is generating. And he raises questions worthy of consideration, including this one in his q&a: …what are the actual effects of business involvement in activities that are intended to promote social change? Where is [...]
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