Daniel Lubetzky

Super powerful and effective ad by Australia Masterfoods

What a fun way to highlight the issue of eating real food and protein from plants and real ingredients instead of synthetic sources.

Well done, Southern Comfort.

Southern Comfort // Beach from Jeff Dryer on Vimeo.

I’m catching up on the Super Bowl ads that I missed. Here are a few of my favorites:

It’s ok to be a fun brand and just be yourself and not try to be something else. This ad is awesome. And very much in brand.

I loved this ad from Dove – made me shed some tears. Feels like they drew inspiration from the STRONG & KIND concept and campaign. Really beautiful sentiment and ad.

This one is also simple, and feels authentic and real. A ton of ads came out with a “feel good” feeling, but many of them didn’t feel genuine. This one very much did.

All the way back in 2008, Pom Wonderful sued Coca-Cola for misleading marketing of Minute Maid “pomegranate blueberry” juice. The juice contains 0.3% pomegranate juice and 0.2% blueberry juice.  It took about 7 years, including major setbacks where lower courts had rejected POM Wonderful’s right to sue, but the US Supreme Court itself reversed an earlier 9^th Circuit decision, and affirmed that POM Wonderful can proceed with its suit.  Perseverance and conviction paid off.

Read the full piece after the jump.

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Check out this cute ad from Evian.

Budweiser Clydesdales, Super Bowl Commercial, 2014

Budweiser Clydesdales, Super Bowl Commercial, 2013