By Adeena Schlussel on behalf of Daniel Lubetzky
Walkers Crisps is making a splash both with an environmentally favorable plan, as well as a humorous ad announcing the chance to vote for a new flavor. (See both the article and video clip below.) According to an article in The Grocer, the UK executives are looking at the potential of making the crisp packets out of potato skins to enhance the biodegradability of the bags, as well as minimize waste. We admire their plans to be KIND to consumers’ taste buds and the world!
Check out this hysterical Cadbury Commercial that is a great example of creative, funny, and subsequently effective, advertising.
Is it just silly parents who find this amusing, or is this one of the funniest video songs anyone has ever listened to? Make sure you listen to all the words – and the deep tone of seriousness with the hip music. Forget about Coldplay. This is a Lubetzky home favorite now!
Check out this video if you are looking to lighten up your day!
by Adeena Schlussel on behalf of Daniel Lubetzky
Smirnoff Ice, a sugary alcoholic beverage, has become the key ingredient to the latest popular drinking game known as “icing.” When approached with a Smirnoff Ice, the recipient is required to get down on one knee and chug the whole bottle (unless of course he is armed with the same drink, in which case his benefactor is required to drink both). While Smirnoff denies any association with the drinking game that has created amazing free advertising to their benefit, it is possible that a tiny group of consumers truly started it, but then the company discreetly buttressed it. As the New York Times put it, “[t]he game has exposed the mercurial line between guerrilla advertising and genuine social media trends, raising questions about how young consumers can know when they have co-opted a brand for their own purposes, and when that brand has co-opted them.”
Check out this very creative surprise for a Danish bus driver - it was part guerrilla promotion for the bus company, part fun for the voyagers, and part KINDING for the birthday of the targeted bus driver!
by Adeena Schlussel on behalf of Daniel Lubetzky
The New York Times had a fun compilation of signs across the world that conveyed something surprising, not always unintended, but always funny.