The Virtues of Sardines
Published under Entrepreneurship and Management, Health, Marketing, New Product Development Jun 01, 2010by Adeena Schlussel on behalf of Daniel Lubetzky
This article explains the many values of sardines. Sardines are a plentiful and sustainable fish, but aside from being healthy for our environment, they are good for our bodies as well. Unfortunately, except for some brands like BELA (a high quality Portuguese brand of Sardines built by my friend Joshua Scherz), most sardine brands are floundering due to their fishiness. This is why the Sardinistas are trying to “reinvent the sardine” and earn it a spot on the American mainstream palate. Hopefully their saintly marketing effort will be successful because it is too bad that they are unpopular today.