Daniel Lubetzky

The sugar industry has a long history of shaping nutrition policy in the United States, working to mask the potential risks of consuming too much of the sweet stuff.

It wasn’t until this year, for instance, that the US Dietary Guidelines finally recommended people keep their consumption of added sugars below 10 percent of their total calorie intake — decades after health advocates began pressing for the measure. The sugar lobby had fended off this recommendation all the while.

New research, published today in JAMA Internal Medicine, shows that Big Sugar  may have done more than just advocate for favorable policies. Going back more than 50 years, the industry has been distorting scientific research by dictating what questions get asked about sugar, particularly questions around sugar’s role in promoting heart disease.

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“We can all avoid an excess of omega-6 fats by minimizing our intake of highly processed and fast, fried foods – and getting our fats from nuts, seeds, olives, and avocado; olive and canola oil.”

Dr. David Katz from Yale School of Medicine’s Griffin Prevention Center wrote a compelling piece that I just got a chance to catch up with that is worth reading. It highlights the importance of moderation in our food intake. It also reminds us of the importance of keeping things in perspective and not being an absolutist –even when it comes to issues like avoiding genetically engineered products. Full article below:

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By now we hope you know that there’s nothing more important to us than the relationship we share with you—our fans. You’ve been the fuel on this now 12-year journey to make healthy andtasty snacking a way of life.

You’ve also stood by us when we’ve faced challenges. One of these challenges came last year when KIND received a warning letter from the U.S. Food and Drug Administration (FDA). Most notably, the letter asked us to remove healthy from the back wrapper of four KIND bars, stating that our use of the term was in violation of a regulation (more info here). Fast forward 13 months. The FDA has now affirmed KIND can use healthy on our wrappers again—just as we had it before. While we’re pleased the FDA has reversed its stance, it doesn’t change what is and always has been our focus – to create delicious snacks made with wholesome ingredients.

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